As sales in the personal care wipes market continue to climb—reaching $3.1 billion in sales in North America last year—wipes manufacturers see potential to expand into other applications. Deodorant and antiperspirant wipes are one area where they are seeing this potential. While deodorant and body cleansing wipes are nothing new, more and more skincare and personal care brands realize they are an important complement to their full product lines that may also include solid deodorants, liquid cleansers and lotions. Last year smaller brands like EO and Pacifica launched their own versions to accompany their ranges of natural skincare products, but this year major players like Procter & Gamble and Unilever got into the game with their own well-known brands. Although a number of new products have launched in the last year, the overall global retail sales of deodorant wipes still remains quite small, to the total of USD$211 million in 2018, according to Euromonitor I