Tara Olivo, Associate Editor12.07.18
The attractiveness of Eastern Europe and Russia for nonwovens makers and hygiene producers is that there is still unmet potential for growth—much more so than in Western Europe where hygiene products have mostly hit their saturation point. International players as well as local producers are popping up in countries such as Poland, the Czech Republic and Russia to stay ahead of anticipated growth in the region.
According to Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor International, Eastern Europe has a huge population, and not all of the markets are fully saturated. “There is still unmet potential in many of these markets where per capita consumption is still at a relatively low level, so there’s obviously room to grow, as opposed to Western Europe which pretty much hit its peak,” she explains. “For a lot of manufacturers within greater Europe, Eastern Europe offers greater opportunities.”
When looking at the disposable baby diaper/pants category, the per capita consumption—meaning how many diapers are used per baby annually—is higher in countries like Poland or Hungary, where over
According to Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor International, Eastern Europe has a huge population, and not all of the markets are fully saturated. “There is still unmet potential in many of these markets where per capita consumption is still at a relatively low level, so there’s obviously room to grow, as opposed to Western Europe which pretty much hit its peak,” she explains. “For a lot of manufacturers within greater Europe, Eastern Europe offers greater opportunities.”
When looking at the disposable baby diaper/pants category, the per capita consumption—meaning how many diapers are used per baby annually—is higher in countries like Poland or Hungary, where over
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