Tara Olivo, Associate Editor03.15.19
The adult incontinence market continues to offer huge potential for product manufacturers. The rapidly aging population across the globe, coupled with rising rates of health conditions that can come with increased risks of urinary incontinence, are fueling growth in this market.
“Age is not the only contributing factor; obesity, PTSD, prostate surgeries, child birth and other factors increase the incidences of incontinence and usually require a different approach and a variety of product formats to manage the conditions,” says Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor International.
This wide range of incontinence sufferers has opened up opportunities for manufacturers to innovate in this space, and they are continuing to improve absorbency levels, odor control, skin friendliness and breathability in new products. These new developments in pads, disposable underwear, adult diapers and other products have allowed manufacturers to grow and reach new customers. Factors such as increasing awareness and understanding of various incontinence conditions, normalization and better a
“Age is not the only contributing factor; obesity, PTSD, prostate surgeries, child birth and other factors increase the incidences of incontinence and usually require a different approach and a variety of product formats to manage the conditions,” says Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor International.
This wide range of incontinence sufferers has opened up opportunities for manufacturers to innovate in this space, and they are continuing to improve absorbency levels, odor control, skin friendliness and breathability in new products. These new developments in pads, disposable underwear, adult diapers and other products have allowed manufacturers to grow and reach new customers. Factors such as increasing awareness and understanding of various incontinence conditions, normalization and better a
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