Gilbert Lai, Euromonitor International03.04.19
Southeast Asia is one of the fastest growing regions globally, with thriving consumer demand for daily necessities due to improving living standards. In value terms, the Southeast Asia market is expected to grow at twice the rate of the global market to 2023. This is largely driven by macroeconomic factors such as income growth, urbanization, and increasing literacy levels. With rapid economic development and rising education levels, consumers in developing Southeast Asian countries have greater purchasing power and health awareness to incorporate modern disposable hygiene products into their daily lives.
Moreover, the female population in Southeast Asia is more educated than ever before, leading also to an increase in the number of women entering the workforce and higher disposable incomes. Education and financial empowerment further support not only the need for modern, convenient hygiene products for themselves and their babies, but also afford women the purchasing power to buy t
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