Tara Olivo, Associate Editor03.04.21
The market for adult incontinence products is growing fast. Because incidences of incontinence rise with age, graying populations around the globe are major drivers of growth for manufacturers of incontinence products. But, health conditions such as obesity, PTSD, prostate surgeries, child birth and other factors also increase occurrences of incontinence. All of these demographic and health factors combined with increasing awareness and understanding of the condition, product normalization, better access to products and expanding product formats are all supporting growth in the category.
According to Svetlana Uduslivaia, regional head of Research, Americas, at Euromonitor International, growth in the adult incontinence market is positive and significant opportunities in the space exist globally, across all markets. “This aging trend is obviously boosting the demand, but also innovation; innovation in terms of product formats for women and men and understanding what is needed,&
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