Tara Olivo, Associate Editor03.05.20
With fertility rates dropping in developed regions each year—the U.S. fertility rate is at an all time low at 1.73 births per woman, according to recent data from the U.S. National Vital Statistics System—coupled with rapidly aging populations, manufacturers of adult incontinence products have a reason to be optimistic. The market for adult diapers, absorbent pads, disposable underwear and other products is growing fast.
According to market tracker Euromonitor International, global retail sales of adult incontinence products reached nearly $10 billion in 2019 (2019 fixed exchange rate, real value), or 24 billion units (where 1 unit=1 pad, 1 pant). Global retail sales are expected to exceed USD $14 billion by 2024. “All regions see growth in demand, supported by demographic shifts (aging), better condition awareness, better product access, improved incomes, as well as innovation across product formats,” says Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor.
In the U.S. alone, the incontinence market reached an estimated $2.2 billion in 2019 and sales are projected to hi
According to market tracker Euromonitor International, global retail sales of adult incontinence products reached nearly $10 billion in 2019 (2019 fixed exchange rate, real value), or 24 billion units (where 1 unit=1 pad, 1 pant). Global retail sales are expected to exceed USD $14 billion by 2024. “All regions see growth in demand, supported by demographic shifts (aging), better condition awareness, better product access, improved incomes, as well as innovation across product formats,” says Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor.
In the U.S. alone, the incontinence market reached an estimated $2.2 billion in 2019 and sales are projected to hi
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