• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Personal Care Wipes Respond to Change

    Spotlight on Spunlace

    Face Mask Market Report

    Biosphere Corporation: Expands into Baby Diaper Production in Ukraine

    Trends in Diapers: Sustainability, Natural Ingredients or Other Features?
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Believe Diapers Launch in U.S.

    Ontex Develops Smart Adult Diaper

    GDM Virtual Days to Showcase B6-W Red Machine

    Armbrust Expands Product Line Up

    Freudenberg Masks Gain FDA Approval
    Nonwovens Insights
    Online Exclusives
    Absorbent Core
    Adult Incontinence
    Antimicrobials
    Apparel
    Automotive and Transportation
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Believe Diapers Launch in U.S.

    Ontex Develops Smart Adult Diaper

    GDM Virtual Days to Showcase B6-W Red Machine

    Armbrust Expands Product Line Up

    Freudenberg Masks Gain FDA Approval
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunlace
    Thermal Bonded
    Wetlaid

    Armbrust Expands Product Line Up

    Spotlight on Spunlace

    Wolf Starts Up Meltblown Line

    Armbrust American Adds Meltblown Manufacturing

    Radici Adds Meltblown Line
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Non-Regulatory Face Mask Standard Approved

    Lotus Teknik to Add Wetlace Line

    Shemesh Adds U.S. Headquarters

    Domtar Sells Personal Care Unit

    Jacob Holm to Expand Spunlace Capacity in Candler
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Non-Regulatory Face Mask Standard Approved

    Techtextil to be Held in June 2022

    Armbrust American Adds Meltblown Manufacturing

    Techtextil, Texprocess Postponed to 2022

    Shemesh Adds U.S. Headquarters
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Schott & Meissner Maschinen- und Anlagenbau GmbH

    Fagus GreCon, Inc

    Dukane

    Alliance Machine and Engraving

    Mechanical Specialties, Inc.
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Because Puts New Spin On Adult Inco Products

    Silicon Valley execs choose adult incontinence for their next venture

    Because Puts New Spin On Adult Inco Products
    Related CONTENT
    • Absorbent Article with Leg Gasketing Cuff:
    • EU Parliament Supports Commission Single-Use Plastics Ruling
    • RKW to Showcase Range of Films, Nonwovens and Components
    • Adult Incontinence: A Thriving Market
    • RKW to Showcase Sustainable Films and Nonwovens at IDEA
    04.10.19
    With an estimated 25 million sufferers in the U.S. alone,  adult incontinence  has been attracting top talent in recent years with entrepreneurs looking to put their own spin on solving an issue affecting more people daily. The latest entrepreneurial duo—the people behind Because adult incontinence—comes not from a top absorbent hygiene company but from Silicon Valley.
     
    After many successful years at some of the top tech firms in the U.S. like Uber, eBay and WeWork, partners Luca Gualco and Alex Suvacioglu turned their attention to adult incontinence, an issue Gualco had been aware of since he was a young boy—his grandmother was a sufferer.
     
    “When we started looking for a new idea nearly three years ago, senior citizens were a top priority,” Gualco says. “This is a population that is often ignored. We both had family members who had incontinence…my grandmother had it.”
     
    While he cannot deny that the products currently available from multinational brands like First Quality, Procter & Gamble and Kimberly-Clark are effective, Gualco has noticed a lack of innovation in the market. After interviewing seniors citizens and incontinence sufferers on their opinion of current product offerings, he found several problems with the marketplace.
     
    “The first problem they had was sizing—the current range of sizes did not fit people who were very big or very small. The second was they did not feel that companies were listening to what they want or need,” he adds.
     
    Because was able to determine the shortcomings of the current marketplace through a call center, through which the company interviewed upwards of 80 people per day, giving them constant feedback.
     
    This information allowed Gualco and Suvacioglu, with the help of Stanford University researchers, to develop an adult incontinence product line that is 35% more absorbent than any other product in the market and fits a wider range of body sizes.
     
    And, recognizing that the needs of an incontinence suffer can vary between day and night or even from day to day, Because has based its subscription model and a multi-product box so users can vary their product styles based on their needs.
     
    “Incontinence is a journey—a person goes out during the day and may they want a light pad but at night may they need something with a bit more absorbency,” Gualco says.  We are building different products together because incontinence cannot be serviced with just one product.”

    Customer feedback has also led to many product adjustments since Because engineers started developing adult inco products a few years ago. While fit and absorbency are the main factors in gauging a users’ comfort, other elements, like Lycra, can be influential. For example if the pull of Lycra is too strong, particulary in heavier wearers, it can irritate or even cut the skin. Meanwhile, in its light incontinence products, Because was sure to engineer lower weight products with faster strike through so the product would not leak or sag.

    “People are very quick to welcome new options. They are thirsty for innovation and they are always looking for something new. They don’t want just a bigger baby diaper. They want underwear that doesn’t feel like a diaper,” Gualco explains.
     
     
    Related Searches
    • Adult Incontinence
    • absorbent
    • people
    • First Quality
    Related Knowledge Center
    • Adult Incontinence
    Suggested For You
    Absorbent Article with Leg Gasketing Cuff: Absorbent Article with Leg Gasketing Cuff:
    EU Parliament Supports Commission Single-Use Plastics Ruling EU Parliament Supports Commission Single-Use Plastics Ruling
    RKW to Showcase Range of Films, Nonwovens and Components RKW to Showcase Range of Films, Nonwovens and Components
    Adult Incontinence: A Thriving Market Adult Incontinence: A Thriving Market
    RKW to Showcase Sustainable Films and Nonwovens at IDEA RKW to Showcase Sustainable Films and Nonwovens at IDEA
    Walmart and P&G Partner in Clean Water Initiative Walmart and P&G Partner in Clean Water Initiative
    Pilot Diaper Recycling Program Underway in Amsterdam Pilot Diaper Recycling Program Underway in Amsterdam
    New Crop of Diapers Offer Simpler, Safer Ingredients New Crop of Diapers Offer Simpler, Safer Ingredients
    P&G Joins TerraCycle’s Loop Platform P&G Joins TerraCycle’s Loop Platform
    New Global Alliance Commits Over $1B to Help End Plastic Waste New Global Alliance Commits Over $1B to Help End Plastic Waste
    Disposable Pull-On Garment: Disposable Pull-On Garment:
    The Year that Was 2018 The Year that Was 2018
    Ontex CFO Jacques Purnode to Retire Ontex CFO Jacques Purnode to Retire
    Hygienix Conference Began Today Hygienix Conference Began Today
    Outlook Shines in Dubrovnik Outlook Shines in Dubrovnik

    Related Online Exclusives

    • Adult Incontinence
      Attn: Grace, A Sophisticated Brand for Older Women

      Attn: Grace, A Sophisticated Brand for Older Women

      Sustainable bladder leakage brand is looking to change the conversation about female incontinence
      06.11.20

    • Absorbent Core | Adult Incontinence | Diaper, Baby | Feminine Hygiene
      Woolchemy Wants to Put Wool in Your Diaper

      Woolchemy Wants to Put Wool in Your Diaper

      New Zealand-based company launches a wool-based acquisition distribution layer for single-use hygiene products
      Tara Olivo, Associate Editor 04.23.20

    • Adult Incontinence | Diaper, Baby | Feminine Hygiene
      Nonwovens Industry’s Top 10 Breaking News Stories of 2019

      Nonwovens Industry’s Top 10 Breaking News Stories of 2019

      Hygiene-focused news topped last year’s most widely read articles
      Tara Olivo, associate editor 01.02.20


    • Adult Incontinence
      Catering to the Moderate to Heavy Incontinence Sufferer

      Catering to the Moderate to Heavy Incontinence Sufferer

      Inspired by family, Adam Greenberg founded NorthShore Care Supply to offer products that provide people with dignity and security
      Tara Olivo, Associate Editor 10.17.19

    • Adult Incontinence | Diaper, Baby | Feminine Hygiene | Pacific Rim
      Unicharm CEO Discusses Changes in the Asian Hygiene Market

      Unicharm CEO Discusses Changes in the Asian Hygiene Market

      With 14 years as CEO under his belt, Takahisha Takahara has helped his company expand in Asia and throughout the world.
      Karen McIntyre, Editor 05.24.18

    • Adult Incontinence | Diaper, Baby | Feminine Hygiene | Pacific Rim
      Unicharm: First Asia, Then The World

      Unicharm: First Asia, Then The World

      The number one hygiene company in Japan and much of Asia is focused on growing globally
      Karen McIntyre, editor 04.10.18


    • Adult Incontinence | Diaper, Baby | Feminine Hygiene
      Essity Sets Out on Its Own

      Essity Sets Out on Its Own

      Once a part of SCA, this personal care giant continues to focus on growth through acquisition, expansion and innovation
      03.20.18

    • Adult Incontinence | Diaper, Baby

      Ontex Reports Successful 2017

      Sales strong despite challenges with Brazilian acquisition
      03.08.18

    • Adult Incontinence
      Absorbent Underwear Launching in U.S.

      Absorbent Underwear Launching in U.S.

      New Zealand textile experts say Confitex normalizes LBL
      02.08.18


    • Adult Incontinence | Diaper, Baby | Feminine Hygiene | North America | Product Improvement/Innovation | Wipes
      Mexican Hygiene Manufacturer Lambi Makes Aromatherapy Diaper

      Mexican Hygiene Manufacturer Lambi Makes Aromatherapy Diaper

      Company discussed latest offerings at PLMA trade show
      Tara Olivo, associate editor 12.07.17

    • Adult Incontinence
      P&G Changes the Game for Bladder Leakage Underwear

      P&G Changes the Game for Bladder Leakage Underwear

      Always Discreet Boutique helps incontinence suffers regain their confidence and feel beautiful
      11.09.17

    • Adult Incontinence | Associations | Diaper, Baby | Feminine Hygiene | Shows/Events
      Industry Ready for Third Hygienix

      Industry Ready for Third Hygienix

      Conference heads to Austin, TX, Nov. 6-9
      10.18.17


    • Adult Incontinence | Diaper, Baby
      Wearable Technology: The Next Big Thing in Hygiene?

      Wearable Technology: The Next Big Thing in Hygiene?

      More and more companies are developing sensors for baby and adult diapers.
      Tara Olivo, associate editor 06.13.17

    • Adult Incontinence | Diaper, Baby
      P&G CFO Discusses Strategy

      P&G CFO Discusses Strategy

      Moeller updates analysts on brand restructuring, efforts in incontinence and baby diapers at CAGR
      Karen McIntyre, editor 03.02.17

    • Adult Incontinence | Diaper, Baby | Mergers and Acquisitions | South/Central America
      Hypermarcas Acquisition Will Help Ontex Meet its Goals

      Hypermarcas Acquisition Will Help Ontex Meet its Goals

      Purchase will help increase presence outside of Western Europe grow brands, adult incontinence
      Karen McIntyre, editor 01.04.17

    Trending
    • Believe Diapers Launch In U.S.
    • Fiber Bond VE3 Technology Inactivates SARS-CoV-2 In HVAC Filtration Systems
    • H&V Announces Price Increase
    • Lemu Group Engineers Mask-Making Machine
    • Citizens Provides $325 Million Senior Credit Facility To Nice-Pak
    Breaking News
    • Texas Medical Technology Partners with My Protect Kit
    • Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    • Believe Diapers Launch in U.S.
    • Forbes Ranks Rockline Among Best U.S. Employers
    • H&V Announces Price Increase
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Personal Care Wipes Respond to Change
    • Spotlight on Spunlace
    • Face Mask Market Report
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Preliminary Study Links Markers of Impaired Bone Health to Vegan Diet
    Refined Grains Linked to Heart Attack Risk, Early Death
    Kappa Bioscience Extends Research Partnership For COVID-19 Research
    Coatings World

    Latest Breaking News From Coatings World

    Nippon Paint Marine Wins Korea Export Award
    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    PPG Introduces Premium Iso-free Primer Surfacer, Catalyst
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    January AI Raises $8.8 Million in New Funding
    FDA Clears Ava Fertility Tracking Wearable Device
    First Patient in Europe Treated With Diamondback 360 Coronary Orbital Atherectomy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Spark Therapeutics Appoints CTO
    Cryoport Launches ESG Program
    U.S. Govt. Purchases 100k Doses of Lilly's COVID-19 Antibody Cocktail
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Top Beauty Products of 2021, According to HelloGiggles
    Estée Lauder Taps Ana de Armas as Global Brand Ambassador
    Sephora Announces Significant Expansion
    Happi

    Latest Breaking News From Happi

    Cosmetic Chemical Sales To Post CAGR 5.8% To 2025
    ACI Urges Senate to Approve Regan as EPA Administrator
    Estée Lauder Signs Actress Ana de Armas
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Marshall & Bruce Adds Koenig & Bauer Rapida 106 41-Inch Seven-Color Press
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FTA converts Forum & INFOFLEX to virtual events
    Xeikon launches two new digital label printing presses
    UFlex adds capacity in packaging films
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Texas Medical Technology Partners with My Protect Kit
    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Fusion Robotics Receives FDA Clearance for Spinal Navigation and Robotics System
    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login