• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Roofing & Construction Update

    Sustainability Efforts Continue

    Needlepunch Market Report

    Spunmelt Nonwovens Surge

    A Conversation with the Responsible Flushing Alliance
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Andritz to Supply Elliptical Cylinder Pre-Needler in France

    Radienz Living Introduces Sustainable Products

    First Quality to Discontinue Tampon Operations

    Jessup Installs New Era Coating and Laminating Line

    TMC Supplies Sevinçler with D-Namic Stacker and Bagger
    Nonwovens Insights
    Online Exclusives
    Absorbent Core
    Adult Incontinence
    Antimicrobials
    Apparel
    Automotive and Transportation
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Andritz to Supply Elliptical Cylinder Pre-Needler in France

    Radienz Living Introduces Sustainable Products

    First Quality to Discontinue Tampon Operations

    Jessup Installs New Era Coating and Laminating Line

    PCMC Redesigns Rx200 and Mako Clipper Wet Wipes Machines
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunlace
    Thermal Bonded
    Wetlaid

    Andritz to Supply Elliptical Cylinder Pre-Needler in France

    Needlepunch Market Report

    Spunmelt Nonwovens Surge

    Mondi Starts Face Mask Production in Germany

    Meltblown—Nonwovens' Golden Fleece
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Andritz to Supply Elliptical Cylinder Pre-Needler in France

    Jessup Installs New Era Coating and Laminating Line

    ANEX+SINCE to be Held in July

    Kingsafe’s Growth Path

    Southeast Asia Nonwoven Capacity and Demand Development
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Andritz to Supply Elliptical Cylinder Pre-Needler in France

    Radienz Living Introduces Sustainable Products

    Jessup Installs New Era Coating and Laminating Line

    Sustainability Efforts Continue

    Asia Wipes Summit Held Successfully in Shanghai
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Dukane

    Mechanical Specialties, Inc.

    Alliance Machine and Engraving

    Shemesh Automation

    Cellulose Solutions LLC.
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Editorial

    Winning Asia, Winning the World

    ...

    Related CONTENT
    • Unicharm Receives COC Certification
    • Baby Diapers: A Changing Market
    • Unicharm to Launch Recycled Diaper in 2022
    • 50 Years of Nonwovens
    • Price Hanna Releases AHP Study
    Karen McIntyre, Editor10.08.18
    As this issue goes to press, Unicharm announced it would purchase DSG, one of Southeast Asia’s largest makers of adult incontinence and baby diaper products with strong positions in some of the region’s fastest growing markets like Thailand, Malaysia and Vietnam. The acquisition, says the company, will help Unicharm achieve its goal of reaching sales of ¥800 billion (about $7 billion) and diversify its position throughout Asia.

    This has been a strategy of Unicharm’s for a while.

    In the past five years, the company has made notable acquisitions in Myanmar and Vietnam and invested in greenfield sites in other fast-growing Asian countries like China and India. Its Indian strategy has been particularly aggressive with three sites added in almost as many years, giving it the leading position in this country.

    Unicharm is clearly Asia’s largest hygiene manufacturer with no. 1 or no. 2 positions in nearly every absorbent market—baby diapers, feminine hygiene and adult incontinence—in most countries. While some would say its fellow Japanese company Kao has more sophisticated technology and U.S. Procter & Gamble is bigger globally, Unicharm’s Asian strategy has worked well. And, the integration of DSG’s brands give Unicharm, a lower cost product platform to help woo newcomers to the market. Also, the acquisition gives Unicharm access not only to nearly $300 million in sales revenues but manufacturing assets close to the customer it wants to attract.

    As hygiene companies around the world continue to compete for marketshare in Asia—P&G for example recently announced a new ultra-premium diaper in China that has helped turn around its business there—it will be interesting to see how Unicharm’s dominance in this market will play out. Will winning in Asia, ultimately mean winning the world? As more users of diapers, both baby and adult, are born in countries like India and Thailand, will Unicharm emerge as the global leader in hygiene? If this is the case, it will certainly be hard won as companies like P&G, Kao and many others are working hard to ensure that their efforts in Asia reap great rewards.


    Karen McIntyre
    Editor
    kmcintyre@rodmanmedia.com
    Related Searches
    • feminine hygiene
    • manufacturer
    • baby diapers
    • absorbent
    Suggested For You
    Unicharm Receives COC Certification Unicharm Receives COC Certification
    Baby Diapers: A Changing Market Baby Diapers: A Changing Market
    Unicharm to Launch Recycled Diaper in 2022 Unicharm to Launch Recycled Diaper in 2022
    50 Years of Nonwovens 50 Years of Nonwovens
    Price Hanna Releases AHP Study Price Hanna Releases AHP Study
    East Africa: Months Away From First Meltblown Line East Africa: Months Away From First Meltblown Line
    Chinese Nonwovens Outlook Chinese Nonwovens Outlook
    Unicharm Acquires Thai Diaper Maker Unicharm Acquires Thai Diaper Maker
    International Top Companies Report 2017 International Top Companies Report 2017
    Wipes—Changing The Way We Clean and Live Wipes—Changing The Way We Clean and Live
    Rise Up Rise Up
    International Top Companies Report 2017 International Top Companies Report 2017
    2018 Machinery & Equipment Review 2018 Machinery & Equipment Review
    Healthy, Wealthy and Wise Healthy, Wealthy and Wise
    Acquisitions and More Acquisitions and More

    Related Editorial

    • Nonwovens: Keep Getting Bigger

      ...
      Karen McIntyre, Editor 04.12.21

    • What’s Next for Southeast Asia

      ...
      Karen McIntyre, Editor 03.04.21

    • The Golden Fleece

      ...
      Karen McIntyre, Editor 03.04.21


    • Keeping It Local

      ...
      Karen McIntyre, Editor 02.04.21

    • Changing Times

      ...
      Karen McIntyre, Editor 01.06.21

    • The Year of the Nonwoven

      ...
      Karen McIntyre, Editor 12.11.20


    • Cheers to 50 Years

      ...
      Karen McIntrye, Editor 11.12.20

    • Bigger and Better

      ...
      Karen McIntyre, Editor 10.08.20

    • The New Normal

      ...
      Karen McIntyre, Editor 09.11.20


    • Going Global

      ...
      Karen McIntyre, Editor 08.05.20

    • Mask Up. Or Stay Home.

      ...
      Karen McIntyre, Editor 07.09.20

    • Good Times, Bad Times

      ...
      Karen McIntyre, Editor 06.10.20


    • Face Masks on the Rise

      ...
      Karen McIntyre, Editor 05.05.20

    • Wipes—Open for Business

      ...
      Karen McIntyre, Editor 04.03.20

    • Nonwovens in Crisis Mode

      ...
      Karen McIntyre, Editor 04.03.20

    Trending
    • Albaad To Add Natural-Based Line In Israel
    • U.S. Nonwovens Rebrands As Radienz Living
    • First Quality To Discontinue Tampon Operations
    • Executive Reports: GDM Responds To Hygiene Market Demands
    • TMC Supplies Sevinçler With D-Namic Stacker And Bagger
    Breaking News
    • Andritz to Supply Elliptical Cylinder Pre-Needler in France
    • Ahlstrom-Munksjö to be Delisted from Nasdaq Stockholm
    • Radienz Living Introduces Sustainable Products
    • Jacob Holm Launches Green Sontara Grade
    • Albaad to Add Natural-Based Line in Israel
    View Breaking News >
    CURRENT ISSUE

    April 2021

    • Roofing & Construction Update
    • Sustainability Efforts Continue
    • Needlepunch Market Report
    • Spunlaid Polypropylene Capacity and Demand Outlook 2020, 2021–2025
    • Spunmelt Nonwovens Surge
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Review Concludes Refined Grains Have a Place in Healthy Eating Patterns
    AstaReal Astaxanthin Ingredient Receives U.S. Patent Approval
    Study on Kemin’s DailyZz Botanical Blend Uncovers Sleep Quality, Next-Day Performance Benefits
    Coatings World

    Latest Breaking News From Coatings World

    SOS '21 Call For Papers
    ICP Acquiring Choice Adhesives
    PPG Brand Olympic Stains Announces 1st Ever 2021 Stain Color of the Year
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs Canon Medical's One-Beat Spectral Cardiac CT
    NeuroLogica Debuts Next-Generation SmartMSU with OmniTom Elite
    IZI Medical Products Launches Fully Automatic Quick-Core Auto Biopsy System
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Resilience Acquires Ology Bioservices
    RDIF, Hualan Ink COVID-19 Vaccine Deal
    Kintor, Visum Enter COVID-19 Manufacturing Partnership
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    2021 Perfumed Plume Awards Announces Finalists
    Bésame Cosmetics Unveils Marilyn Monroe Collection
    Procos Opens U.S. Office
    Happi

    Latest Breaking News From Happi

    Hair Luxury Company Expands Availability of Its Vegan Beauty to Walmart Online
    ACI Appoints Director, State Government Affairs
    Jergens Launches Mother’s Day Campaign
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Sakata INX and INX International continue sustainability efforts
    TLMI reveals Eugene Singer Award winners at Virtual Spring Summit
    Monadnock Paper Mills joins SGP
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Andritz to Supply Elliptical Cylinder Pre-Needler in France
    Ahlstrom-Munksjö to be Delisted from Nasdaq Stockholm
    Radienz Living Introduces Sustainable Products
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    AgNovos Healthcare's AGN1 LOEP SV Kit Obtains IDE
    First Surgeries Completed with Globus Medical's CREO ONE Robotic Screw
    BioMagnetic Sciences Names President and CEO
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    SEMI, Center for Automotive Research Collaborate
    Zebra Technologies Introduces New Alliance Track for PartnerConnect Channel Program
    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login