HYGE, a Michigan-based startup, is launching a biodegradable wet wipe on a roll. With a modern design that fits seamlessly on existing toilet paper holders, HYGE claims it offers a superior clean to toilet paper and is better for the environment.

"Wet wipes are gaining popularity as people become aware of hygiene and waste issues that come with traditional toilet paper. People often confuse explicitly non-flushable wipes with those that can be flushed, creating dangerous environmental waste," says HYGE co-founder Brent Fisher. "By focusing on cleanliness, biodegradation, flush-ability and design, HYGE is the solution for sustainable hygiene with hassle-free convenience."

HYGE is made with fully biodegradable cellulose fibers specifically designed to be flushed without causing septic or sewer issues, and leaves users 80% cleaner than conventional toilet paper and cuts back on waste, the company says. One HYGE roll is equivalent to seven traditional toilet paper rolls. One tree provides 288 more HYGE rolls than traditional toilet paper, reducing deforestation and working toward a cleaner future.

Following a campaign on Kickstarter, HYGE will be available for one-time purchase and also a convenient recurring monthly subscription starting at $10 per month.

HYGE rolls are designed to be stored on existing toilet paper holders. The packaging exterior resembles the texture of toilet paper, when you lift the tab, users will find wet wipes that are kept moist.

HYGE wipes are designed to provide a gentle clean that's safe for the entire family (babies too). The thick and soft wipes are fragrance-free, hypoallergenic, free from harsh chemicals and dermatologist tested.