• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Fibers Report

    Household Wipes Market

    Sustainable Hygiene Products Gain Ground

    Moist Toilet Wipes Lead 2024 Growth, Baby Wipes Decline, and General-Purpose Wipes Bounce Back

    Dissolvable Wipes. Will They Be the Industry’s Next Big Thing?
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Autoneum Introduces Flexi-Light PET

    Vivos Holdings, Nice-Pak to Combine Operations

    Honest Unveils Redesigned Diapers

    Alma Installs Needling Line

    Weekly Recap: Ontex Introduces bioSAP in Baby Diapers, New York to Mandate Diaper Labeling & More
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Autoneum Introduces Flexi-Light PET

    Vivos Holdings, Nice-Pak to Combine Operations

    Honest Unveils Redesigned Diapers

    Dude Wipes to Exhibit at WOW

    Alma Installs Needling Line
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Alma Installs Needling Line

    SGN Offers Next Generation Nonwoven Material

    Softbond, A.Celli Collaborate on Spunbond Line

    Freudenberg to Showcase Advanced Foam Replacement at FOAM Expo

    Reifenhauser Reicofil GmbH & Co.
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Premier Care Industries Expands Manufacturing Operations

    A Look At Megasoft—Asia's Vertically Integrated Hygiene Producer

    CIDPEX Middle East to be Held in September

    Pelsan Tekstil to Add Films Production in North Carolina

    Citadel J – From Round Wipes Roll to Revenue
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Vivos Holdings, Nice-Pak to Combine Operations

    Alma Installs Needling Line

    Premier Care Industries Expands Manufacturing Operations

    Nippon Shokubai's U.S. Group Company Acquires ISCC Plus Certification

    Joa to Acquire Cellulose Converting Solutions
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Alliance Machine and Engraving

    Herrmann Ultrasonics, Inc.

    Dukane Center of Excellence for Personal Care, Nonwovens and Packaging

    ELSNER

    Valco Melton
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Smithers Pira Tracks Flushable Wipes Market

    Market will be worth $3.5 billion by 2023

    08.02.18
    Demand for convenience and hygiene is driving the rapid growth of a flushable wipes market that will be worth $3.5 billion by 2023, according to a new market study from Smithers Pira.

    In 2018, flushable wipes account for $2.1 billion in sales, and consume 1.9 billion square meters or 98,900 tons of nonwovens. This is up from $1.2 billion, and 1.1 billion square meters or 57,200 tons in 2013. Projections are for sales of $3.5 billion, 3.6 billion square meters or 182,900 tons by 2023, according to The Future of Flushable Wipes to 2023 report.

    The report considers all wipes labelled and sold as “flushable” wipes. These are primarily two major types: flushable by size and compliant with INDA/EDANA’s Guidance Document for Assessing the Flushability of Nonwoven Disposable Products – version 3.

    The sale of flushable wipes is driven by convenience, hygiene, performance, cost and consumer eco-perception. The selection of nonwoven substrates for flushable wipes is driven by concerns about current and potential regulations. Since 2015, there has been an adequate supply of dispersible nonwovens for flushable wipes; in 2018, there is an oversupply globally.

    For important flushable wipe types, like adult moist toilet tissue, toddler toilet care and feminine hygiene wipes, the combined convenience of disposal (in the location where used) with the hygienic removal of the soiled wipe immediately from the household, is a major purchase driver. Nevertheless, the consumer has demonstrated that the labelling of a poor-performing or expensive wipe with “flushable” or “biodegradable” is not enough to drive sales. But for equal-performing and value products, biodegradability is perceived by the consumer as a desirable attribute.

    About 85% of all nonwovens used for flushable wipes in 2018 are INDA/EDANA guideline-compliant dispersible nonwovens; by 2023 this will increase to about 97%. This increase in INDA/EDANA guideline-compliant nonwovens is due to an unprecedented expansion of such nonwoven capacity in the 2015–18 period, including: new hydroentangled wetlaid, spunlace lines and hybrid process (“other”) lines. In 2018, total dispersible nonwovens capacity for flushable wipes exceeds demand by about a 2:1 ratio.

    There are two major developments that have affected the use of raw materials for flushable wipes in the last three years: flushable by size wipes have almost completely disappeared from the market and hydroentangled wetlaid nonwovens now dominate the flushable wipes market.

    The first of these developments, the disappearance of flushable by size wipes, has almost eliminated non-biodegradable materials from the flushable wipes market – these represented almost 20% of materials used in 2015; in 2018 this is 6.8%.. The second development, the new dominance of hydroentangled wetlaid, has led to increasing usage of wood pulp and rayon/lyocell.

    The continued phasing-out of all non-dispersible nonwovens used in flushable wipes over the next few years will increase this percentage even further. By 2023, only 1.9% of all raw materials used in flushable wipes will be non-biodegradable.

    In Western Europe, seven countries/regions – the U.K., Germany, France, Italy, Spain, Benelux and Scandinavia – account for about 85% of the flushable wipes market there in 2018. In Eastern Europe, Russia, Poland and Turkey account for 80% of the flushable wipes market there in 2018. In North America, the U.S. and Canada represent almost 95% of the flushable wipes market for the region in 2018. In Asia, China, India and Japan represent about 85% of the regional market for flushable wipes. The rest of the world, or ROW, is mainly Middle Eastern and African countries.

    For the five years to 2023, in a reversal of fortunes from only a few years ago, Eastern Europe will see dramatically lower growth at 6.2%, followed by South America down to only 8.9%. Western Europe will be at 7.3%. Since the average growth rate for sales dollars from 2018–23 for flushable wipes is 11.0%, all of these regions are set to grow at below-average rates. Only Asia (18.7%), North America (11.2%) and the rest of the world (11.6%) are forecast to grow at above-average rates.

    The Future of Flushable Wipes to 2023 is based on extensive primary and secondary research. Primary research included interviews with key participants in the entire wipes supply chain. Key participants interviewed included personnel from branded wipe producers, private label producers, nonwoven substrate producers, raw material suppliers and general industry experts. Secondary research included in-depth analysis of information acquired from technical literature, market reports, papers, conference proceedings, company information, and other trade, business or government sources. 
    Related Searches
    • Hygiene
    • western europe
    • Wipes
    • poland
    Related Knowledge Center
    • Market Data
    • Wipes
    Suggested For You
    Trützschler Nonwovens GmbH Trützschler Nonwovens GmbH
    INDA Offers On-Demand World of Wipes Conference Program INDA Offers On-Demand World of Wipes Conference Program
    Improving the Sustainability of Nonwoven Products in a Cost-Effective Way Improving the Sustainability of Nonwoven Products in a Cost-Effective Way
    Wipes Labeling Act Signed in Illinois Wipes Labeling Act Signed in Illinois
    Responsible Flushing Alliance Adds Board Members Responsible Flushing Alliance Adds Board Members
    World of Wipes Draws 475 to Atlanta World of Wipes Draws 475 to Atlanta
    Oregon to Require Do Not Flush Labeling on Wipes Oregon to Require Do Not Flush Labeling on Wipes
    Nonwovens Go Natural Nonwovens Go Natural
    Household Wipes Report Household Wipes Report
    World of Wipes Returns as In-Person Event World of Wipes Returns as In-Person Event
    What You’re Reading on Nonwovens-Industry.com What You’re Reading on Nonwovens-Industry.com
    Papel Aralar Starts Up Flushable Wipes Line Papel Aralar Starts Up Flushable Wipes Line
    Lotus Teknik to Add Wetlace Line Lotus Teknik to Add Wetlace Line
    Nice-Pak Receives EPA Approval for Disinfecting Wipes Nice-Pak Receives EPA Approval for Disinfecting Wipes
    The Private Label Market The Private Label Market

    Related Buyers Guide Companies

    • Fibers | Wipes
      Trützschler Nonwovens GmbH

      Trützschler Nonwovens GmbH

      ...
      Jutta Stehr, Head of Marketing 05.08.25

    • Associations | Shows/Events

      INDA Offers On-Demand World of Wipes Conference Program

      Thirty-one speaker presentations available for purchase
      08.30.21

    • Green/Sustainability

      Improving the Sustainability of Nonwoven Products in a Cost-Effective Way

      Interest in greener alternatives is widespread around the globe
      Rahul Bansal, Birla Cellulose 08.12.21


    • Legal/Regulatory | Wipes

      Wipes Labeling Act Signed in Illinois

      Bipartisan law that requires proper labeling on non-flushable wipes will go into effect on July 1, 2022
      08.10.21

    • Wipes

      Responsible Flushing Alliance Adds Board Members

      Andritz and Dude Products join organization
      07.21.21

    Loading, Please Wait..
    Breaking News
    • Autoneum Introduces Flexi-Light PET
    • Vivos Holdings, Nice-Pak to Combine Operations
    • Honest Unveils Redesigned Diapers
    • AJ Nonwovens Relaunches Multipile Range
    • Alma Installs Needling Line
    View Breaking News >
    CURRENT ISSUE

    June 2025

    • Fibers Report
    • Household Wipes Market
    • Sustainable Hygiene Products Gain Ground
    • Hygiene Goods Continue to Drive Expansion in Fluff Pulp
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe

    Latest Breaking News From Nutraceuticals World

    Gattefossé Opens New Facilities in Mumbai, India
    TSI Group Unveils myHMB + Vitamin D Logo
    Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024

    Latest Breaking News From Coatings World

    ChemQuest Appoints Three New Directors
    Chemetall Site in China Receives Recognition from Commitment to Sustainability
    RPM to Announce Fiscal 2025 Fourth-Quarter and Year-End Results on July 24, 2025

    Latest Breaking News From Medical Product Outsourcing

    StimLabs's Umbilical Cord-Derived Wound Care Product Released in U.S.
    New Medical-Grade Bio-Based PVC Compounds Introduced
    Croívalve Reports 1st Tricuspid Coaptation Valve Implant in U.S. Feasibility Study

    Latest Breaking News From Contract Pharma

    Neurocrine Bioscience’s CRENESSITY Becomes Commercially Available in the U.S.
    Roche's Parkinson's Disease Drug Misses Primary Endpoint
    PTC Therapeutics Submits Vantiquinone NDA to FDA

    Latest Breaking News From Beauty Packaging

    Weekly Recap: Coty Sells SKKN, Henkel Recall, Awards, & More
    Rare Beauty to Host Pop-Up Event with Sephora UK
    Cloud Haircare Expands to Walmart Stores Nationwide

    Latest Breaking News From Happi

    Cosmetify Names Nikkie de Jager the World’s Most Powerful Beauty Influencer
    Big Lips in the Small Wonder
    L’Oréal’s Bioprinted Skin & Dove’s Deodorant Launch

    Latest Breaking News From Ink World

    BCF Sponsors Parliamentary Event to Engage with Policymakers
    Weekly Recap: DIC Corporation, BASF, Toyo Printing Inks Top This Week’s Stories
    INX International Launches Innova Plus NCF Nitrocellulose-Free Inks

    Latest Breaking News From Label & Narrow Web

    Mexico's Flexopolis adds second Bobst flexo press
    Paramount Labels installs Rotatek Brava 450
    Esko teams with Bobst for smartGRAVURE System

    Latest Breaking News From Nonwovens Industry

    Autoneum Introduces Flexi-Light PET
    Vivos Holdings, Nice-Pak to Combine Operations
    Honest Unveils Redesigned Diapers

    Latest Breaking News From Orthopedic Design & Technology

    David Thordarson Takes Charge of American Orthopaedic Foot & Ankle Society
    UPM Biomedicals Launches FibGel Injectable Nanocellulose Hydrogel for Medical Devices
    ONWARD Medical Attracts €50 Million in Capital

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: DuPont, SEMI, Sun Chemical Top This Week’s Stories
    ORNL’s 3D-Printed Metal Molds Poised to Accelerate US Auto Manufacturing
    SRI, NSIC are Catalyzing Corporate Innovation in Japan

    Copyright © 2025 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login