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    Who’s Who in Baby Diaper Machinery

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    Thinx to Pay up to $5 million to Settle Class Action Suit

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    Manjushree Spntek to Launch Patented Nonwovens During Outlook/InControl Conference

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    Features

    Natural Hygiene: Innovation Continues

    Brands are putting their own spin on what makes an eco-friendly product

    Natural Hygiene: Innovation Continues
    Natural Hygiene: Innovation Continues
    Launching this month, Kudos aims to be the most skin-friendly, high-performance plant-based diaper on the market.
    Natural Hygiene: Innovation Continues
    Nannocare recently launched NannoDry, a discreet incontinence protection pad for men and women.
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    Tara Olivo, Associate Editor06.03.21
    Innovation has been strong in the natural products space. Consumers’ increasing appetites for products that feature what they assume are safer, more natural ingredients that make less environmental impact has led to an abundance of new offerings in a range of industries, and this trend has been particularly apparent in the disposable hygiene market within the last decade.

    While natural fibers like cotton and wood pulp have been used in some absorbent hygiene products for decades, the Honest Company has been credited with putting ingredient transparency and an eco-friendly focus in the disposable baby diaper market on the map. Since Honest’s launch in 2012, there’s been a proliferation of newcomers entering not just the baby diaper market, but also feminine care and adult care. Most of these new brands are starting off through direct-to-consumer (DTC) channels via their own websites, using the internet and social media to gain attention from consumers.

    Pricie Hanna, managing partner of Price Hanna Consultants, continues to see more direct-to-consumer brands competing for consumers who

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    CURRENT ISSUE

    January 2023

    • Who’s Who in Baby Diaper Machinery
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