Karen McIntyre, Editor01.06.21
In recent years, the proliferation of new brands in the disposable baby diaper market has reached an unprecedented amount of activity. In a market traditionally dominated by multinational brands like Pampers and Huggies, the emergence of accessible contract manufacturing services combined with more affordable social media-based marketing platforms has made this market easier to enter.
While start up brands like Hello Bello, Honest, Abby&Finn, Dyper and more have not made a significant impact on marketshare in the category, they have influenced the way companies—both big and small—design and market their products touting not just performance benefits but also social messages to influence consumers.
“If you look at each of the brands, you can see their unique approach. They are going after particular priorities of consumers. This is the rule of the natural brands too. If your top priority is being good to the earth, there is an option for you. If you want a soft and aesthetic diaper,
While start up brands like Hello Bello, Honest, Abby&Finn, Dyper and more have not made a significant impact on marketshare in the category, they have influenced the way companies—both big and small—design and market their products touting not just performance benefits but also social messages to influence consumers.
“If you look at each of the brands, you can see their unique approach. They are going after particular priorities of consumers. This is the rule of the natural brands too. If your top priority is being good to the earth, there is an option for you. If you want a soft and aesthetic diaper,
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