04.08.19
An Auckland, New Zealand-owned, women-founded company is hoping its affordable, organic cotton-based feminine care products get in the hands of more women and girls across the U.S. and around the globe.
Organic Initiative’s (Oi) products—100% organic cotton women’s sanitary tampons, pads and panty liners, as well as menstrual cups made with medical grade TPE—are designed and priced for the mass market. By being 100% certified organic cotton, products are free from synthetics, chemicals sprays, perfumes and dyes, and can naturally biodegrade in five years, while synthetics take about 500 years or more, according to the company. Oi’s mission is to take plastic out of hygiene products, starting with feminine hygiene.
Helen Robinson, the company’s co-founder and CEO, believes all women should have choice about what they use. “Women deserve only the best, yet affordable, sanitary necessities. It is critical that every woman can buy safe, 100% certified organic cotton—not just cotton which is such a highly sprayed plant—and non-synthetic products at a reasonable price,
Organic Initiative’s (Oi) products—100% organic cotton women’s sanitary tampons, pads and panty liners, as well as menstrual cups made with medical grade TPE—are designed and priced for the mass market. By being 100% certified organic cotton, products are free from synthetics, chemicals sprays, perfumes and dyes, and can naturally biodegrade in five years, while synthetics take about 500 years or more, according to the company. Oi’s mission is to take plastic out of hygiene products, starting with feminine hygiene.
Helen Robinson, the company’s co-founder and CEO, believes all women should have choice about what they use. “Women deserve only the best, yet affordable, sanitary necessities. It is critical that every woman can buy safe, 100% certified organic cotton—not just cotton which is such a highly sprayed plant—and non-synthetic products at a reasonable price,
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