A wholly owned subsidiary of New Zealand company Organic Initiative Limited, Oi has seen unrivalled growth in the U.S. market. Oi is a social enterprise focused on improving women’s health and the world’s sustainability.
By being 100% certified organic cotton, the tampons, pads and panty liners are free from synthetics, chemicals sprays, perfumes and dyes. They are also biodegradable, and with a woman using about 11,000 products in her lifetime, having a readily available alternative to synthetic feminine hygiene products is a game changer. Being affordable and available throughout Walmart in the USA gives women easy access to the product range, and more choice.
Feminine hygiene sales are $2.7 billion per annum and Walmart accounts for 20% of these, according to the company.
Oi CEO Helen Robinson says that Oi believes all women should have access to an affordable range of premium, organic tampons, pads and liners. “Our initiative is to be the new norm and we invite all women to make the healthy, certified organic feminine choice. It’s a small change each month every woman can make for themselves and for our world."