Tara Olivo, associate editor12.07.17
At the PLMA Private Label Trade Show last month, Monterrey, Mexico-based absorbent hygiene manufacturer Lambi discussed its latest offerings in the hygiene market. A new aromatherapy diaper scented with eucalyptus—Bebin Super Buenas Noches overnight diapers—are designed to relax babies when they wear the diaper overnight, up to 12 hours.
“This product was designed after making some focus groups with target consumers and giving them a new innovative use experience for the product,” says Ernesto Ortegon, exports manager. “Lambi backed up this product with a special Well-Sleep Clinic in Mexico. The main purpose is to offer a sensorial experience for the final user who does not play a decision factor role in the diapering selection.”
Bebin Super Buenas Noches overnight diapers launched in Mexico in October, and Lambi is rolling the product out to Latin America markets and independent grocers in the U.S. in the coming months. Currently they are available in Caribbean markets and regional supermarkets in Mexico, according to Ortegon.
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“This product was designed after making some focus groups with target consumers and giving them a new innovative use experience for the product,” says Ernesto Ortegon, exports manager. “Lambi backed up this product with a special Well-Sleep Clinic in Mexico. The main purpose is to offer a sensorial experience for the final user who does not play a decision factor role in the diapering selection.”
Bebin Super Buenas Noches overnight diapers launched in Mexico in October, and Lambi is rolling the product out to Latin America markets and independent grocers in the U.S. in the coming months. Currently they are available in Caribbean markets and regional supermarkets in Mexico, according to Ortegon.
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