The global feminine hygiene products market reached a value of $23 billion in 2016. Improved economic growth has resulted in higher disposable incomes and purchasing power, leading to a rise in the demand for premium products, and in turn, boosting the market growth. The market is also driven by aggressive promotions and marketing strategies adopted by the key players.
Growth in the organized retail market, rapid urbanization, increasing demand for organic products are some of the other factors driving the global feminine hygiene products. Despite these factors, the market is restrained by the environmental risks attached with the disposal of most feminine hygiene products like sanitary pads and tampons. Further, the market is expected to reach a value of $32 billion by 2022, exhibiting a CAGR of around 6% during 2017-2022.
The report has segmented the market on the basis of type, covering sanitary pads, panty liners, tampons, and spray and internal cleaners. Among these, sanitary pads represent the major category followed by panty liners. The market has also been analyzed on the basis of distribution channels and includes supermarkets and hypermarkets, specialty stores, beauty stores and pharmacies and online retail. On a regional-basis, the report covers North America, Middle East and Africa, Latin America, Europe and Asia-Pacific. Currently, Asia-Pacific represents the leading market with the largest share. The report has also analyzed the competitive landscape of the feminine hygiene products market with some of the key global players being Procter & Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation and Kao Group.