Tara Olivo, Associate Editor11.10.17
Feminine hygiene manufacturers continue to face some hurdles as they try to attract new customers. First, the rapid aging population, combined with declining birth rates in developed countries, is inhibiting growth in places like North America and Western Europe. In these regions, the compound annual growth rate (CAGR) value for the sanitary protection category during the 2016-2021 period is 0.3% and 0%, respectively, according to statistics from Euromonitor International.
In developing regions, different roadblocks are at play. In these areas, a large portion of the population is either not using modern feminine hygiene products or using them at a very low rate, according to Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor. “Most of the time the issue there is the ability to afford and access those products.”
Going forward, this will continue to be a challenge because middle and high-income populations in these markets already have access to and can afford these products. “The unmet potential is among low income women and, when looking for long term growth, the whole subjec
In developing regions, different roadblocks are at play. In these areas, a large portion of the population is either not using modern feminine hygiene products or using them at a very low rate, according to Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor. “Most of the time the issue there is the ability to afford and access those products.”
Going forward, this will continue to be a challenge because middle and high-income populations in these markets already have access to and can afford these products. “The unmet potential is among low income women and, when looking for long term growth, the whole subjec
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