The range includes flushable cloths – individually-wrapped and softpack – ideal for either on-the-go or in-home use, and a new no-rinse cleansing foam, which can be applied directly to toilet paper for customizable and convenient freshening. The products are formulated for the most intimate area, balanced to a woman's pH, gentle and gynecologist tested for everyday use. The line will be available in food, drug and mass retailers nationwide beginning this spring.
According to another recent Summer's Eve survey, more than 42 percent of respondents cited their menstrual cycle as the moment they are most aware of "down there." ** The reason? Having that "not so fresh feeling" that can distract from her day. Based on these insights, Summer's Eve® sought to create a specialized offering for women wanting to address a common period concern – when toilet paper just won't do the job. What makes Summer's Eve FreshCycle unique to other feminine hygiene products is its patented odor-reducing ingredient, combined with other ingredients specifically formulated to reduce period odor.
"When it comes to our product offerings, we are always listening to what women tell us," says Jeanne Collins, VP of Women's Health at Prestige Consumer Healthcare. "These valuable insights from women are at the core of our research and development efforts. FreshCycle™ was born from this research – a specially-designed solution to a common need. This line is consistent with what Summer's Eve® stands for – products inspired by women and made just for women so they feel their freshest no matter what life throws their way."