Turtle Wax, a leader in the car care industry, is looking to clean up inside the vehicle with a variety of powerful and easy-to-use new car care innovations. The 2017 Turtle Wax line is designed to eliminate tough stains and odors as well as clean and protect vehicle interiors to ensure cars are at their best inside and out.

For consumers looking to save time, Turtle Wax Quick & Easy products simplify car care with convenient one-step solutions that remove soil to leave behind a streak-free shine or protective layer without greasy residue. The line includes a variety of interior wipes for any scenario with Inside & Out Protectant, Interior 1 Multi-Purpose and Luxe Leather Cleaning & Conditioning. The wipes are larger than traditional automotive cleaning wipes, and each formula is multi-tasking, which means less time and effort while still providing quality performance.

The One-Step Quick & Easy Line also includes Turtle Wax Quick & Easy Inside & Out Protectant: A spray that provides a deep, rich shine that protects without leaving behind a greasy residue. Shine and protect both interior and exterior surfaces such as plastic, rubber and vinyl from fading, cracking or drying out.

New Turtle Wax Power Out! Odor-X products feature an exclusive blend of odor eliminators and fragrances that seek and destroy unwanted smells at the molecular level. The line is proven to outperform leading brands in the removal of common car odors including smoke, pets, food and sports equipment, leaving behind a fresh scent for up to 30 days. The Power Out! with Odor-X Technology line includes Odor-X Spray, Odor-X Odor Eliminator and Refresher, Leather Cleaner & Conditioner, Upholstery Cleaner and Carpet & Mats Cleaner.

"Turtle Wax prides itself on innovating for the modern driver. We looked closely at consumer needs in the current car care market and found a gap in intuitive and effective interior cleaners," says Mike Schultz, senior vice president of research & development, Turtle Wax. "Our new Power Out! and Quick & Easy products are designed to meet a broad range of interior tasks while saving time and requiring less effort without sacrificing quality."