"As a trusted leader in the category, we wanted to create a line that features simple ingredients that deliver on what the millennial woman wants when it comes to her personal care needs," says marketing director of Women's Health at Prestige Brands, Domenick Tiziano. "We're excited to offer our consumers the Simply Summer's Eve range – a line that truly embodies a new look and feel for the brand that's simplified, free-from harsh ingredients, and nature-inspired."
From all-day meetings at the office to happy hour with friends, or a morning hot yoga session followed by pre-school drop off, the Simply Summer's Eve's family of products makes it easy to stay simply fresh. The soap-free products have also been clinically and gynecologist-tested for safety and are alcohol-free and hypoallergenic.
Simply Summer's Eve will be available at leading mass, drug, and food retailers across the U.S. this spring. The Simply Summer's Eve Gentle Foaming Wash has a $4.99 suggested retail price and Simply Summer's Eve Cleansing Cloths has a $2.99 suggested retail price for the individually-wrapped cloths or $4.99 for the soft pack cloths.