Several innovative products have launched in the first half of 2017.
Earlier this year, Procter & Gamble's Olay, Ivory and Old Spice brands launched Duo, a dual-sided body cleansing buffer. It is the first time that a brand unites the clean of a bar, the care of a body wash and the experience of a puff to give users a multi-sensory, best of all worlds’ experience. According to P&G, Duo’s soft side is made of a nonwoven bonded to an elastomeric film, which enables its cotton-like softness and structural durability.
Skincare brand Cetaphil has introduced its Gentle Makeup Removing Wipes. The ultra-gentle wipes, formulated with aloe vera, green tea and chamomile that effectively lift even waterproof makeup from all over the face for a soothing cleansing experience.
A California-based startup, Kinx Active, develops beauty products that can hold up through women’s fitness routines. As part of its launch of gel eyeliners, the company introduced deep cleansing facial wipes, which the founders thought would be a nice complement to their growing cosmetics line.
Natural skincare company Andalou Naturals is launching a new line of facial wipes that offers targeted skin care solutions with innovative and sustainable Micellar One Step Facial Swipes. The initial Facial Swipes offering includes two unique, ingredient infused formulas: Age Defying with Resveratrol Q10 for Dry and Very Dry Skin, and Sensitive with Alpine Rose Stem Cells for Delicate and Reactive Skin.
Feminine care brand Summer’s Eve has introduced its Simply Summer’s Eve collection. The line-up includes Cleansing Cloths that feature botanically-based fragrances—Coconut Water and Mandarin Blossom—that are free from harsh chemicals, parabens and dyes.
The Clorox Company has expanded its range of disinfectant wipes with two new fragrances. Clorox Scentiva Disinfecting Wipes, which launched in January, combine the cleaning power of Clorox with two custom blended scents. Hawaiian Sunshine and Tuscan Lavender & Jasmine Scentiva wipes clean, deodorize and disinfect, killing 99% of bacteria and viruses.
Earth Heart Inc. has introduced its popular line of Canine Calm Aromatherapy in convenient 10-count wipes. Canine Calm Aromatherapy Wipes are designed to calm pets during storms, fireworks, boarding, grooming, clinic visits, and other unsettling times. The Canine Calm wipes are made with pure essential oils to create a serene experience and come in a re-sealable package.
Neogen debuted its line of Companion disinfecting products specifically formulated for the effective cleaning and disinfection of veterinary practices, animal care facilities, and animal laboratories. The wipes clean by removing tough soils such as dirt, fecal material, blood, urine, and mildew, leaving behind a fresh citrus scent.
Turtle Wax, a leader in the car care industry, debuted its Turtle Wax Quick & Easy products, which simplify car care with convenient one-step solutions that remove soil to leave behind a streak-free shine or protective layer without greasy residue. The line includes a variety of interior wipes for any scenario with Inside & Out Protectant, Interior 1 Multi-Purpose and Luxe Leather Cleaning & Conditioning.
High-Tech Conversions, a manufacturer of cleanroom supplies, has added four new presaturated wipe options to its line of products for controlled environments. New saturation levels and materials were made available to offer wiping selections for a broader range of applications. Among the new wipes are options suitable for use in a variety of sterile and non-sterile cleanroom applications including ISO Class 3-4, 5 and higher.