Susan Stansbury, Contributor09.20.19
Targeting the consumer is more strategically appealing than ever with online marketing. It literally opens the world for sellers. For those who are start-up entrepreneurs, it’s especially attractive. For all the ease, however, there is a myriad of challenges ahead.
We all love stories of the products that “caught on,” were timed for a trend or exemplify success for the upstart. When products are launched on e-commerce platforms, there is also the opportunity to sort out what works or what requires refinement without drawing a lot of adverse headlines. When products are marketed through multiple means, including online, momentum and cross-promotions are often enhanced.
One of the marketing companies set to launch its wet wipes is Go Commando, creators of Commando Wipes. “It has become much easier to sell products than it was not very long ago,” says developer-owner Adam Handfinger. “And the market has exploded for wipes, originally for males, now unisex.” The unisex offering sets Commando Wipes apart from others in the category such as Dude Wipes.
Not so long ago, dedicated websites carried the burden o
We all love stories of the products that “caught on,” were timed for a trend or exemplify success for the upstart. When products are launched on e-commerce platforms, there is also the opportunity to sort out what works or what requires refinement without drawing a lot of adverse headlines. When products are marketed through multiple means, including online, momentum and cross-promotions are often enhanced.
One of the marketing companies set to launch its wet wipes is Go Commando, creators of Commando Wipes. “It has become much easier to sell products than it was not very long ago,” says developer-owner Adam Handfinger. “And the market has exploded for wipes, originally for males, now unisex.” The unisex offering sets Commando Wipes apart from others in the category such as Dude Wipes.
Not so long ago, dedicated websites carried the burden o
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