Karen Bitz-McIntyre, Editor09.20.19
The impact of the Single Use Plastics Directive, which was adopted by the European Parliament last year, on the wipes industry will likely be significant during the next years. The directive seeks to significantly reduce the amount of single use plastics (SUP) going into European landfills by limiting the use of SUPs in certain categories and all out banning the use of certain SUPs like single use straws as the EU seeks to transition to a circular economy.
For the wet wipes —as well as filtered cigarettes and feminine hygiene items—the biggest impact will be felt in labeling requirements that need to inform consumers about the appropriate disposal of the product and about the negative impacts of SUPs and littering on the environment. Additionally, EU members will be required to develop awareness programs educating consumers on reusable alternatives to products containing SUPs.
Because this legislation is targeting Europe, Brussels, Belgium-based EDANA has been working
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