• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    2022 Machinery & Equipment Review

    Airlaid Technology Makes Natural Fiber-Based Bottle Caps a Reality

    Medical Nonwovens Update

    Fiber Manufacturers Respond to Change

    Household Wipes Market: Sustainability in Focus
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Because Market Expands into Retail Stores

    Babyganics Introduces Triple Dry Diapers

    Weekly Recap: Essity Switches to Recyclable Packs for Feminine Pads, FTC Sues PPE Maker on False Origin Claims & More

    Freudenberg to Present Friction Inserts for Wind Energy

    Essity Switches to Recyclable Packs for Feminine Pads
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Because Market Expands into Retail Stores

    Babyganics Introduces Triple Dry Diapers

    Weekly Recap: Essity Switches to Recyclable Packs for Feminine Pads, FTC Sues PPE Maker on False Origin Claims & More

    Essity Switches to Recyclable Packs for Feminine Pads

    Weekly Recap: A New Day for Hygiene, Glatfelter Reports Q2 Results & More
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Sinaatec To Add Two Nonwovens Lines in Algeria

    Kansan Offers Wetlaid Nonwovens Lines

    Suominen Introduces Biolace Silva for Baby Wipes

    Trützschler, Texnology Partner to Make Needlepunch Nonwovens Lines

    Smithers Releases Report on the Global Nonwoven Wipes Market
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Sinaatec To Add Two Nonwovens Lines in Algeria

    Ontex Opens Manufacturing Plant in North Carolina

    Freedonia Group Releases Wipes Study

    Right Hygiene Conference Held in New Delhi

    Sub-Saharan Africa’s Specialist Nonwovens and Fibers Capability is Growing Steadily
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    INDA Announces Full Program for Hygienix Conference

    Sinaatec To Add Two Nonwovens Lines in Algeria

    Ontex Opens Manufacturing Plant in North Carolina

    Freedonia Group Releases Wipes Study

    Ontex Climate Action Targets Approved by Science-Based Targets Initiative
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Valco Melton

    Shemesh Automation

    Investkonsult Sweden AB

    Schott & Meissner Maschinen- und Anlagenbau GmbH

    WEIMA America, Inc.
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Online Marketing for Nonwovens Wipes Grows

    Partners can help get products into consumers’ hands

    Related CONTENT
    • DBM IOANNOU
    • Shemesh Automation
    • Triple W Launches Accessory for Urinary Incontinence Device
    • nextLevel Wipes from Wet-laid/Spunlaced Nonwovens
    • Sustainable Solutions for Wipes
    Susan Stansbury, Contributor09.20.19
    Targeting the consumer is more strategically appealing than ever with online marketing. It literally opens the world for sellers. For those who are start-up entrepreneurs, it’s especially attractive. For all the ease, however, there is a myriad of challenges ahead.

    We all love stories of the products that “caught on,” were timed for a trend or exemplify success for the upstart. When products are launched on e-commerce platforms, there is also the opportunity to sort out what works or what requires refinement without drawing a lot of adverse headlines. When products are marketed through multiple means, including online, momentum and cross-promotions are often enhanced.

    One of the marketing companies set to launch its wet wipes is Go Commando, creators of Commando Wipes. “It has become much easier to sell products than it was not very long ago,” says developer-owner Adam Handfinger. “And the market has exploded for wipes, originally for males, now unisex.” The unisex offering sets Commando Wipes apart from others in the category such as Dude Wipes.

    Not so long ago, dedicated websites carried the burden of sales, backed by promotions. For example, Dwypers diaper kits have garnered a lot of attention by sites, such as Moms.com, making parents aware of recommended products. Currently, selling on Amazon or going to Groupon and others with impact is often a better option. With around 50 million active customers, Groupon has mastered appealing offers for consumers.

    These “partners” can promise end-to-end responsibility for SEM, SEO, Facebook, affiliates, and other media marketing channels, relieving the wipes developer of knowing all this expertise on day one. Development and launching online makes the owner more agile and able to concentrate on the product itself, with the branding vision that started it all.

    Yet, there is much to consider. According to online marketing expert Ian Brodie, “The key tool you need to run an online business is some type of shopping cart so that people can actually pay you money.” He says the proper shopping cart platform handles all the invoicing, record-keeping, handling of taxes and runs affiliate programs.

    Online shopping carts can be obtained from suppliers like Mal’s Ecommerce which offers it for free, with an “escape from the limitations of traditional store builder software.” Good support includes scalable mobile and web applications to support growth.

    On your own online site, you can add simple Buy Now links or buttons on any page, made from a form button, a text hyperlink or your own selected image. Marketing online allows sellers wider freedom of messaging and imagery, such as in the “Commando” universe. “No other wipe gets you clean enough to Go Commando,” says the site.

    Cautionary Notes
    “Cyber attacks affect businesses of all sizes,” says Benjamin Gordon of Cambridge Capital and BGS Strategic Advisors. “Rapidly expanding supply chain networks bind us to our partners, and as the industry becomes more connected, the risk of cyber attacks skyrockets. More suppliers, service providers and partners are touching our data than ever before.” And no one wants to hear, “My site was off the air frequently.”

    On another note, increasing services offered by brick & mortar stores where you can order online and get delivery or pick up at your local retailer continues to grow. In the wet wipes online marketplace, Target is a big player, often dominating both the top of the search page and the right-side paid promos. Kiosks in-store also offer product line extensions when you order online standing right there next to those buying in-store.

    For small sellers, distinctive products can set them apart. The big marketers are showing more online specialties too. For example, you can order Kimberly-Clark’s thicker “Germ Removal Wet Wipes” individually wrapped in 20-count packages through Target online, or another, K-C’s Gentle Clean Wet Wipes. One view of these products also displays allied wipes options that you should consider.

    Like most marketplaces, it’s increasingly competitive. Diving in may seem easy at first, but longevity will require some mastery of this vibrant platform. Unless, of course, your unique product goes viral!
    Related Searches
    • online
    • e-commerce
    • kimberly-clark
    • sales
    Related Knowledge Center
    • Wipes
    Suggested For You
    DBM IOANNOU DBM IOANNOU
    Shemesh Automation Shemesh Automation
    Triple W Launches Accessory for Urinary Incontinence Device Triple W Launches Accessory for Urinary Incontinence Device
    nextLevel Wipes from Wet-laid/Spunlaced Nonwovens nextLevel Wipes from Wet-laid/Spunlaced Nonwovens
    Sustainable Solutions for Wipes Sustainable Solutions for Wipes
    Women Shake Up Nonwovens Niches Women Shake Up Nonwovens Niches
    Freudenberg Performance Materials Launches Sustainability Campaign Freudenberg Performance Materials Launches Sustainability Campaign
    U.K. Supermarket Earns Fine to Flush Certification for Wipes U.K. Supermarket Earns Fine to Flush Certification for Wipes
    Postpartum Recovery Products Launch Postpartum Recovery Products Launch
    Technology, Low Income Channels and the Diaper Category Technology, Low Income Channels and the Diaper Category
    Depend Enhances Fit-Flex Underwear Depend Enhances Fit-Flex Underwear
    Dry Wipe Offers Pure Solution Dry Wipe Offers Pure Solution
    Cora Adds Light Bladder Leakage Products Cora Adds Light Bladder Leakage Products
    Rael Natural Femcare Products Available at Target Rael Natural Femcare Products Available at Target
    o.b. Launches Organic Cotton Tampons o.b. Launches Organic Cotton Tampons

    Related Buyers Guide Companies

    • DBM IOANNOU

      ...
      George Ath Ioannou, Owner 06.12.22

    • Wipes
      Shemesh Automation

      Shemesh Automation

      ...
      Shai, Shemesh 01.06.22

    • Adult Incontinence
      Triple W Launches Accessory for Urinary Incontinence Device

      Triple W Launches Accessory for Urinary Incontinence Device

      D-pad helps position and secure the DFree ultrasound sensor on the abdomen
      09.24.19


    • Machinery and Equipment | Wipes
      nextLevel Wipes from Wet-laid/Spunlaced Nonwovens

      nextLevel Wipes from Wet-laid/Spunlaced Nonwovens

      Truetzschler, Voith collaboration targets flushability
      09.20.19

    • Green/Sustainability | Wipes
      Sustainable Solutions for Wipes

      Sustainable Solutions for Wipes

      As the world continues to frown on plastics, everyone in the wipes industry supply chain is looking for alternative solutions
      Karen Bitz-McIntyre, Editor 09.20.19

    Loading, Please Wait..
    Trending
    • Nexwear Acquires Incontinence Products Brand Lily Bird
    • Babyganics Introduces Triple Dry Diapers
    • Because Market Expands Into Retail Stores
    • What Are The Types Of Nonwovens?
    • Daio Paper Acquires Pet Care Products Manufacturer
    Breaking News
    • INDA Appoints Director of Membership and Industry Relations
    • Nexwear Acquires Incontinence Products Brand Lily Bird
    • Because Market Expands into Retail Stores
    • Tranzonic Acquired by Private Investment Firm
    • Monadnock Earns EcoVadis Gold Rating
    View Breaking News >
    CURRENT ISSUE

    August 2022

    • 2022 Machinery & Equipment Review
    • Airlaid Makes Natural Fiber-Based Bottle Caps a Reality
    • Medical Nonwovens Update
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    PLT to Supply Traceable, Standardized Organic Elderberry Extract
    Herbalist and Alchemist Celebrates 40th Anniversary, Announces Expansion
    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    Coatings World

    Latest Breaking News From Coatings World

    PPG Appoints Brad Budde Vice President and Chief Digital Officer
    AkzoNobel Creates Bespoke Colors for Volotea’s 10th Anniversary Livery
    Axalta: Red Continues as Most Preferred Car Color of Consumers in Mexico
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Study: RhinAer Treatment Improves Chronic Rhinitis Symptoms
    CE Mark Granted for IVF Decision Support Tool
    FDA Approves Full-Body MRI Compatibility With Inspire Therapy
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Octapharma Adopts Automated Application System from Schreiner MediPharm
    Rentschler Biopharma Appoints Mark Caswell as VP, Site Head
    Cellipont Unveils Plans for Cell Therapy Facility in Houston
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    The Estée Lauder Companies Delivers Strong Results in Fiscal 2022
    Fastest-Growing Consumer Product Companies in the U.S.
    Winky Lux is Among the Top 20 Fastest-Growing Beauty Companies
    Happi

    Latest Breaking News From Happi

    Fenty Beauty Introduces Eaze Drop’lit All-Over Glow Enhancer Makeup
    EPA Calls for Nominations for 2023 Green Chemistry Challenge Awards
    Strands Hair Care Introduces The Hair Lab
    Ink World

    Latest Breaking News From Ink World

    Flint Group to Highlight AQUACode Inks, Xiekon IDERA at Corrugated Week 2022
    DuPont Selects 2022 Lavoisier and Pedersen Award Medalists
    Chemours Begins Commissioning Newest Sand Mine in Clay County, FL
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Techkon USA announces latest handheld spectrodensitometer
    Maxcess China now manufacturing solid dies in Huzhou
    Avery Dennison debuts new adhesive for wine and spirits
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    INDA Appoints Director of Membership and Industry Relations
    Nexwear Acquires Incontinence Products Brand Lily Bird
    Because Market Expands into Retail Stores
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Clears Accelus' Toro-L Interbody Fusion System
    FDA OKs VySpine's VyPlate Anterior Cervical Plates
    Moximed Raises $40M for Knee OA Shock Absorber Implant
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    ORNL Celebrates Launch of Frontier, the World’s Fastest Supercomputer
    DuPont Names 2022 Lavoisier and Pedersen Award Medalists
    Photonic Glasses Give Solar Panels Pleasing Colors

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login