• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    2022 Machinery & Equipment Review

    Airlaid Technology Makes Natural Fiber-Based Bottle Caps a Reality

    Medical Nonwovens Update

    Fiber Manufacturers Respond to Change

    Household Wipes Market: Sustainability in Focus
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Because Market Expands into Retail Stores

    Babyganics Introduces Triple Dry Diapers

    Weekly Recap: Essity Switches to Recyclable Packs for Feminine Pads, FTC Sues PPE Maker on False Origin Claims & More

    Freudenberg to Present Friction Inserts for Wind Energy

    Essity Switches to Recyclable Packs for Feminine Pads
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Because Market Expands into Retail Stores

    Babyganics Introduces Triple Dry Diapers

    Weekly Recap: Essity Switches to Recyclable Packs for Feminine Pads, FTC Sues PPE Maker on False Origin Claims & More

    Essity Switches to Recyclable Packs for Feminine Pads

    Weekly Recap: A New Day for Hygiene, Glatfelter Reports Q2 Results & More
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Sinaatec To Add Two Nonwovens Lines in Algeria

    Kansan Offers Wetlaid Nonwovens Lines

    Suominen Introduces Biolace Silva for Baby Wipes

    Trützschler, Texnology Partner to Make Needlepunch Nonwovens Lines

    Smithers Releases Report on the Global Nonwoven Wipes Market
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Sinaatec To Add Two Nonwovens Lines in Algeria

    Ontex Opens Manufacturing Plant in North Carolina

    Freedonia Group Releases Wipes Study

    Right Hygiene Conference Held in New Delhi

    Sub-Saharan Africa’s Specialist Nonwovens and Fibers Capability is Growing Steadily
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    INDA Announces Full Program for Hygienix Conference

    Sinaatec To Add Two Nonwovens Lines in Algeria

    Ontex Opens Manufacturing Plant in North Carolina

    Freedonia Group Releases Wipes Study

    Ontex Climate Action Targets Approved by Science-Based Targets Initiative
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Schott & Meissner Maschinen- und Anlagenbau GmbH

    WEIMA America, Inc.

    Shemesh Automation

    Dukane

    Valco Melton
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Suominen’s Intelligent Nonwovens Bring Wipes to the Information Age

    Technology offers limitless patterns, new ways of data collection and marketing opportunities.

    Suominen’s Intelligent Nonwovens Bring Wipes to the Information Age
    Related CONTENT
    • Spunlace Market Update
    • Suominen Will Highlight Sustainable Solutions for Nonwovens
    • Suominen Corporation
    • Improved Prices Boost Suominen’s Sales
    • Engström to Leave Suominen
    Karen Bitz-McIntyre, Editor04.05.19
    Last year Suominen, one of the largest suppliers of substrate material to the global wipes market, took a concrete step in its Changemaker strategy and introduced the Suominen Intelligent Nonwovens concept to the market. First of its kind in the world of nonwovens, the concept makes it possible to embed digital features into Suominen nonwovens, allowing them to bring things like product traceability and safety to a whole new level. It also gives Suominen customers opportunities for a new kind of sophisticated marketing tool.

    The concept stems from Suominen’s research and development projects that previously led to the launch of High Definition Design Series, a revolutionary pattern selection for nonwovens. The Suominen Intelligent Nonwovens concept adds a unique technical capability into the mix and combines artificial intelligence with extremely high definition patterning. With Suominen Intelligent Nonwovens, all kinds of digital features can be embedded into the substrate without deteriorating other functionalities or aesthetic appearance of nonwovens.

    Household and Personal Care Wipes sat down with Suominen to discuss how its Intelligence Nonwovens concept could widely influence the wipes industry by giving customers a way to trace the origin of their raw material, help manufacturers trace flaws and defects and allow major brands to offer a new way to market their products.

    HPCW: Please discuss the reason for the development of Suominen Intelligent Nonwovens. Did you notice a gap for this in the market?
    Suominen: Yes, the idea of Suominen Intelligent Nonwoven was originally based on traceability and counterfeit problems that we were observing in the marketplace and wanted to solve.

    In today’s world in a case of a customer conplaint, we as consumers do not call a customer service number or something similar. Instead we take a picture of the product and distribute the complaint via social media to the whole world. In these cases the damage to the brand can be huge and we as a nonwoven supplier have limited tools to help our customers to solve the problem. Quite often the consumers do not have for example the package available in order to help us trace back the value chain. Tracing back can be very time consuming and time is money in theses claim cases.

    With Suominen Intelligent Nonwovens, we can be sure where and how the actual nonwoven has been produced, even if we would just have access to one individual wipe.

    HPCW: How many design options are available in Suominen Intelligent Nonwovens?
    Suominen: Suominen has intellectual properties rights protected on 21 different patterns ready for our customers to be used. We are more than happy to design customer or brand specific patterns with the Suominen Intelligent Nonwoven capability included.

    HPCW: How did the development of the Suominen designer series lead to the ultimate creation of Intelligent Nonwovens?
    Suominen: Customization has been very centric in Suominen’s technology strategy for the past years. Three to four years ago we started to work in detail on the patterning of our wipes. Especially, we wanted to understand the connection of customer perception to our patterns and the connection to real data from our laboratories. We looked at perceived softness and cleanability of different patterns and compared that to real cleaning data from our laboratories. With this iterative process, we were able to design the most soft and best cleaning patterns in the wipes industry.

    Through this work we were able to improve our technical patterning capabilities and the patterns of today are a magnitude better than the ones five years back. The contrast became so stark that we noticed that the pattern is easily recognizable with a normal smart phone camera. We also used artificial intelligence (AI) to teach the camera what it should be looking for in the pattern. The beauty is that the system learns and becomes better every time you scan a pattern.

    HPCW: How do both of these innovations tie into Suominen’s changemaker strategy?
    Suominen: Based on the Suominen changemaker strategy we want to make nonwovens “that others cannot.” We chose customization as one focus area of our work which is a challenging task in a commodity business like ours. Patterning has a very visual and functional aspect in the wipe which had been underutilized as a tool to deliver value to our customers.

    Typically your hands are tied when it comes to changing the product for every consumer, it is just not possible.

    If you are able to connect the physical wipe to a digital content however, you have endless options for customization. The wipe is visually fantastic looking, performs better than competing products and delivers customized digital content to a chosen consumer.

    HPCW: Do you see opportunities for this technology beyond wipes and spunlaced nonwovens?
    Suominen: Yes, this technology can be used widely in other industries as well. Using artificial intelligence and picture recognition will be part of our everyday very soon.
    Today the most advanced smart phones use the same technology for unlocking the phone for the approved user, it is called face recognition.

    HPCW: Do you have any intention of plans to license this technology to other nonwovens or wovens producers? Explain.
    Suominen: We understand that many of our customers want to have security in their supply and they insist on dual sourcing. Suominen is ready to discuss different models of licensing if needed.

    HPCW: What benefits will Intelligent Nonwovens offer to the manufacturers and ultimately to the end users?
    Suominen: For the manufactures the benefit that come to one’s mind are around supply chain security, traceability and fighting counterfeit. In possible claims the time needed to trace back the supply chain is radically shorter.

    For the consumer this gives endless possibilities to get value adding digital features. You can teach the consumer to use the wipe in a professional manner, you can build in timers on when to change to a new wipe, you can create digital wiping diaries, you can participate in lotteries, you can use the pattern as a reorder button, etc.

    The possibilities are endless.

    HPCW: How will this technology help your customers achieve benchmarks relating to market demands line flushability, biodegradability, plastics reduction, sustainability, etc.
    Suominen: Suominen Intelligent Nonwovens is a very useful tool to tell about biodegradability, flushability or non-plastic to the consumer.

    The digital tools allow you to make the story very compelling and easy to understand. You can use pictures and videos which would never fit into any instruction.
    Related Searches
    • marketing
    • supply
    • suppliers
    • sustainability
    Suggested For You
    Spunlace Market Update Spunlace Market Update
    Suominen Will Highlight Sustainable Solutions for Nonwovens Suominen Will Highlight Sustainable Solutions for Nonwovens
    Suominen Corporation Suominen Corporation
    Improved Prices Boost Suominen’s Sales Improved Prices Boost Suominen’s Sales
    Engström to Leave Suominen Engström to Leave Suominen
    Suominen Appoints President & CEO Suominen Appoints President & CEO
    Upcoming Suominen Chief Dies in Aviation Accident Upcoming Suominen Chief Dies in Aviation Accident
    New Suominen CEO to Begin Role on Dec. 1 New Suominen CEO to Begin Role on Dec. 1
    Suominen Expands Biolace Line Suominen Expands Biolace Line
    Suominen Presents Smart Nonwovens Concept Suominen Presents Smart Nonwovens Concept
    Suominen’s Reports Quarterly Results Suominen’s Reports Quarterly Results
    Suominen Introduces Fibrella Cozy Suominen Introduces Fibrella Cozy
    Industrial Wipes Report Industrial Wipes Report

    Related Features

    • Spunlace | Wipes
      Spunlace Market Update

      Spunlace Market Update

      Opportunities continue both in the wipes market and beyond
      Karen McIntyre, Editor 04.05.19

    • Suominen Will Highlight Sustainable Solutions for Nonwovens

      Wipes supplier will also showcase Intelligent Nonwovens
      03.22.19

    • Suominen Corporation

      ...
      03.11.19


    • Improved Prices Boost Suominen’s Sales

      Fourth quarter sales up 11.2%
      01.31.19

    • Engström to Leave Suominen

      He joined the company as CFO in 2012
      01.09.19

    Loading, Please Wait..
    Breaking News
    • Because Market Expands into Retail Stores
    • Tranzonic Acquired by Private Investment Firm
    • Monadnock Earns EcoVadis Gold Rating
    • Suominen Announces Price Surcharges
    • Babyganics Introduces Triple Dry Diapers
    View Breaking News >
    CURRENT ISSUE

    August 2022

    • 2022 Machinery & Equipment Review
    • Airlaid Makes Natural Fiber-Based Bottle Caps a Reality
    • Medical Nonwovens Update
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    BASF Venture Capital and Aqua-Spark invest in Sea6 Energy
    Lauren Aronson Joins Amin Talati Wasserman, LLP
    Vitamin K2 May Ameliorate Polycystic Ovary Syndrome
    Coatings World

    Latest Breaking News From Coatings World

    Ashland Completes Sale of Land in Ajax, Canada
    Chemours Begins Commissioning New Sand Mine in Clay County, FL
    Evonik Increases Production Capacities for ACEMATT Matting Agents
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Preceptis Medical’s Tympanostomy Tube System Cleared for Expanded Indications
    Dyad Medical’s Echocardiogram Application Cleared by FDA
    Hua Shan Appointed to Cerus Corporation Board
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Grand River Aseptic Manufacturing Completes Phase II Expansion
    WCG Appoints Rahul Bafna Chief Product Officer
    WuXi STA Breaks Ground for New Pharma Mfg. Campus in Middletown, DE
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    SOS Beauty Fills Several Senior Leadership Positions
    Beauty Sales to Higher Income Consumers in U.S. Increase Double-Digits in 2022
    Johnson & Johnson to Discontinue Global Sales of Talc-Based Baby Powder
    Happi

    Latest Breaking News From Happi

    Genemarkers Partners with Sequential Bio to Improve Development of Microbiome-Friendly Skincare Products
    Lysol Pro Solutions Launches Individually-Wrapped Single-Count Lysol Disinfecting Wipes
    Higher Income Consumers Increase Spending on Beauty Products by 14% in 2022: NPD Group
    Ink World

    Latest Breaking News From Ink World

    DuPont Selects 2022 Lavoisier and Pedersen Award Medalists
    Chemours Begins Commissioning Newest Sand Mine in Clay County, FL
    Marabu to Present Safe Inks for Indirect Contact with Food at K 2022
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Simco-Ion Industrial expands application engineering expertise
    Eaglewood to debut Sitexco Label L10 at Labelexpo
    Monadnock Paper Mills earns gold rating from Ecovadis
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Because Market Expands into Retail Stores
    Tranzonic Acquired by Private Investment Firm
    Monadnock Earns EcoVadis Gold Rating
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA OKs VySpine's VyPlate Anterior Cervical Plates
    Moximed Raises $40M for Knee OA Shock Absorber Implant
    Exactech Rolls Out Spartan Stem and Logical Cup
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    DuPont Names 2022 Lavoisier and Pedersen Award Medalists
    Photonic Glasses Give Solar Panels Pleasing Colors
    SEMI Appoints John Cooney to Lead Global Advocacy and Public Policy

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login