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    Features

    Face Mask Report

    Personal care companies look to substrate technology to diversify their product range

    Face Mask Report
    Face Mask Report
    Karen Bitz-McIntyre, Editor04.05.19
    In recent years, the facial sheet mask market has emerged as an important and thriving subsegment of the global skin care market. These masks are comprised of a dual structured substrate material that has a coating of lotion that when placed on the face offers deep penetration of the intended skin care benefit.

    Depending on the applications, these products can prevent skin from aging or protect it from pollution or  other damages. A sheet mask can improve an uneven skin tone or deeply hydrate or cleanse by allowing ingredients to penetrate deep into the skin.

    Originating from Asia, facial sheet masks have proliferated across the globe in recent years and the total market was valued at $268 million last year, according to Zion Market Research. Growth is expected to be strong in coming years, allowing the market reach $450 million by 2024. 

    This growth is be mainly driven by growing demand for protection against clinical hazards, increasing demand for organic products and rising disposable income in emerging countries. The facial sheet mask market is growing towards the high value-added product in cosmetic and personal care uses,

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