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    Features

    Adult Incontinence: A Thriving Market

    New innovations continue to emerge in this growing hygiene category.

    Adult Incontinence: A Thriving Market
    Adult Incontinence: A Thriving Market
    Drylock’s adult incontinence products featuring Magical Tubes technology are available in Europe, Russia and Brazil.
    Adult Incontinence: A Thriving Market
    In 2018, Kimberly-Clark expanded the sizes available for its Depend Fit-Flex Underwear.
    Adult Incontinence: A Thriving Market
    Tena Complete + Care launched in the U.S. last year.
    Adult Incontinence: A Thriving Market
    DFree is an alternative to disposable products for some people with bladder control issues.
    Tara Olivo, Associate Editor03.15.19
    The adult incontinence market continues to offer huge potential for product manufacturers. The rapidly aging population across the globe, coupled with rising rates of health conditions that can come with increased risks of urinary incontinence, are fueling growth in this market.

    “Age is not the only contributing factor; obesity, PTSD, prostate surgeries, child birth and other factors increase the incidences of incontinence and usually require a different approach and a variety of product formats to manage the conditions,” says Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor International.

    This wide range of incontinence sufferers has opened up opportunities for manufacturers to innovate in this space, and they are continuing to improve absorbency levels, odor control, skin friendliness and breathability in new products. These new developments in pads, disposable underwear, adult diapers and other products have allowed manufacturers to grow and reach new customers. Factors such as increasing awareness and understanding of various incontinence conditions, normalization and better a

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    CURRENT ISSUE

    March 2023

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