Susan Stansbury, Contributing Consultant09.12.18
Wet wipes developers continue to look at every means of differentiation to set their brands apart and offer sought-after solutions. In skin contact wipes markets, additives that deliver performance, from gentle cleansing to makeup removal, hygiene enhancement and other attributes, continue to grow. As reported in Nonwovens Industry in February, personal care wipes comprise a fast growing segment, commanding higher prices.
This article provides an overview of four aspects developers must consider when bringing moisturizing and lotion-based wipes to market. While not a fully complete list, these, nevertheless, have to be on the planning radar.
Why Feature Moisture-Hydration-Lotion Properties?
Moisturizers hydrate skin, especially the face, and come in a cream, gel or oil. Ingredients ranging from lotions to shea butter are part of the lineup of moisturizers. They are said to hydrate, re-hydrate, replenish, smooth, make you feel and smell good, tackle the rough spots on the skin and retain moisture.
Wet wipes falling into the moisturizing category cite closely related benefits. For example, Burt&r
This article provides an overview of four aspects developers must consider when bringing moisturizing and lotion-based wipes to market. While not a fully complete list, these, nevertheless, have to be on the planning radar.
Why Feature Moisture-Hydration-Lotion Properties?
Moisturizers hydrate skin, especially the face, and come in a cream, gel or oil. Ingredients ranging from lotions to shea butter are part of the lineup of moisturizers. They are said to hydrate, re-hydrate, replenish, smooth, make you feel and smell good, tackle the rough spots on the skin and retain moisture.
Wet wipes falling into the moisturizing category cite closely related benefits. For example, Burt&r
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