• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    2022 Machinery & Equipment Review

    Airlaid Technology Makes Natural Fiber-Based Bottle Caps a Reality

    Medical Nonwovens Update

    Fiber Manufacturers Respond to Change

    Household Wipes Market: Sustainability in Focus
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Weekly Recap: A New Day for Hygiene, Glatfelter Reports Q2 Results & More

    Dyper Achieves B Corp Certification

    INDA Announces Full Program for Hygienix Conference

    What You’re Reading on Nonwovens-Industry.com

    Weekly Recap: Ontex to Sell Mexican Business to Softys, First Quality Introduces Earth + Eden Sensitive Diapers & More
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Weekly Recap: A New Day for Hygiene, Glatfelter Reports Q2 Results & More

    Dyper Achieves B Corp Certification

    INDA Announces Full Program for Hygienix Conference

    A New Day for Hygiene

    Weekly Recap: Ontex to Sell Mexican Business to Softys, First Quality Introduces Earth + Eden Sensitive Diapers & More
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Sinaatec To Add Two Nonwovens Lines in Algeria

    Kansan Offers Wetlaid Nonwovens Lines

    Suominen Introduces Biolace Silva for Baby Wipes

    Trützschler, Texnology Partner to Make Needlepunch Nonwovens Lines

    Smithers Releases Report on the Global Nonwoven Wipes Market
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Sinaatec To Add Two Nonwovens Lines in Algeria

    Ontex Opens Manufacturing Plant in North Carolina

    Freedonia Group Releases Wipes Study

    Right Hygiene Conference Held in New Delhi

    Sub-Saharan Africa’s Specialist Nonwovens and Fibers Capability is Growing Steadily
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    INDA Announces Full Program for Hygienix Conference

    Sinaatec To Add Two Nonwovens Lines in Algeria

    Ontex Opens Manufacturing Plant in North Carolina

    Freedonia Group Releases Wipes Study

    Ontex Climate Action Targets Approved by Science-Based Targets Initiative
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Valco Melton

    Investkonsult Sweden AB

    Schott & Meissner Maschinen- und Anlagenbau GmbH

    WEIMA America, Inc.

    Alliance Machine and Engraving
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Editorial

    There’s Something About China

    ...

    Related CONTENT
    • Hygienix 2017 Attracts a Crowd
    • 2017: The Year That Was
    • Amazon.com. Will the Second Time be the Charm?
    • The Feminine Hygiene Market
    • Not Your Mother’s Product
    Karen McIntyre, Editor01.05.18
    China continues to play a more prominent role in the nonwovens and related industries. Over the past 18 months, the developed markets like the U.S. and Western Europe have looked to Chinese diapers for inspiration when it comes to diaper design. Meanwhile diaper companies like Procter & Gamble, Kimberly-Clark, Unicharm and Pigeon continue to roll out more sophisticated products in the country, hoping to capture the attention of the Chinese consumer.

    These consumers’ thirst for sophisticated products surprised many, if not all, of the world’s largest diaper manufacturers, forcing them to quickly change their strategies and revamp their product lines. At the same time, nonwovens producers, looking to serve these companies, have had to develop softer and loftier products to make diapers that feel better on babies’ skin.

    What’s interesting about China is that, while there are reportedly hundreds of, if not more, local manufacturers making diapers there, it is the diapers that are made by multinational companies—based in North America, Europe or Japan—that are currently finding success there and there is probably not one local manufacturer even competing in the top tier Chinese diaper market.

    However, there is some indication that this could change. For the first time, local diaper manufacturers are outpacing growth of multinationals in the mid-tier, according to industry analysts. This not only means that companies like K-C and P&G have to work harder than ever to maintain marketshare, but also that these local companies could soon woo consumers in the premium markets.

    Also, as more Chinese consumers have more than one child—and the expense that comes with multiple children—maybe they won’t be as discerning when it comes to diaper quality and the mid-tier markets will dominate. Ask any mom of multiple children about how things like fancy diapers take a backseat to other priorities after the second or third kid comes along and you’ll soon understand how the private label market has done so well.

    Speaking of private label markets, this month associate editor Tara Olivo takes a look at how innovation is booming in store-based diaper brands. Not only are the days the “no frills” aisle gone, but they are forgotten by many of the millennials buying diapers today. This has encouraged major retailers to create diapers—and other private label goods­—that are as good or better than the national brand equivalent.


    Karen McIntyre
    Editor
    kmcintyre@rodmanmedia.com
    Related Searches
    • private label
    • industry
    • diapers
    • china
    Suggested For You
    Hygienix 2017 Attracts a Crowd Hygienix 2017 Attracts a Crowd
    2017: The Year That Was 2017: The Year That Was
    Amazon.com. Will the Second Time be the Charm? Amazon.com. Will the Second Time be the Charm?
    The Feminine Hygiene Market The Feminine Hygiene Market
    Not Your Mother’s Product Not Your Mother’s Product
    Unicharm To Add Third Plant in India Unicharm To Add Third Plant in India
    Unicharm Strong in India Unicharm Strong in India
    Giving Diapers a Second Chance Giving Diapers a Second Chance
    New Report Studies Global Wet Wipes Market New Report Studies Global Wet Wipes Market
    P&G To Increase Diaper Recycling Efforts P&G To Increase Diaper Recycling Efforts
    Let’s Play Nice Let’s Play Nice
    New P&G Plant to Open in WV Early Next Year New P&G Plant to Open in WV Early Next Year
    Seeking A Name Change Seeking A Name Change
    Dreaming of Africa Dreaming of Africa
    Diaper Makers Report Category Softness Diaper Makers Report Category Softness

    Related Features

    • Hygienix 2017 Attracts a Crowd

      Hygienix 2017 Attracts a Crowd

      Event focuses on incontinence, retail trends, thinner diapers and more.
      12.07.17

    • 2017: The Year That Was

      2017: The Year That Was

      Innovation, expansion, investment continue to be the key themes in nonwovens.
      Karen McIntyre, Editor 12.07.17

    • Amazon.com. Will the Second Time be the Charm?

      ...
      Karen McIntyre, Editor 12.07.17


    • Feminine Hygiene
      The Feminine Hygiene Market

      The Feminine Hygiene Market

      Brands are using new product launches and innovative marketing tactics to lure in customers.
      Tara Olivo, Associate Editor 11.10.17

    • Not Your Mother’s Product

      ...
      Karen McIntyre, Editor 11.10.17

    Loading, Please Wait..
    Trending
    • Poise Launches Ultra Thin Active Collection
    • What Are The Types Of Nonwovens?
    • Sinaatec To Add Two Nonwovens Lines In Algeria
    • A New Day For Hygiene
    • Menstrual Renaissance: Hemp-Based Feminine Care Brands Develop Products To Help Curb Climate Change
    Breaking News
    • Weekly Recap: A New Day for Hygiene, Glatfelter Reports Q2 Results & More
    • Dyper Achieves B Corp Certification
    • Edgewell’s Sales Grow
    • Monadnock Non-Wovens Announces New Leadership
    • Berry Global Releases Financial Results
    View Breaking News >
    CURRENT ISSUE

    July 2022

      View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    3i Solutions Announces New Leadership Positions
    INS Nutra Opens Gummy Manufacturing Facility
    Vital Nutrients Launches First Vegan Omega Supplement with SPMs
    Coatings World

    Latest Breaking News From Coatings World

    ICP Building Solutions Group Names Sami Rahman New Chief Commercial Officer
    Tnemec Introduces Series 21 Epoxoline
    Make UK Defence Collaborates with HMG Paints
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—Aug. 6
    Ampersand Capital Partners Invests in Sterling Medical Devices
    ICG Acquires Seaway Plastics Engineering
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Datwyler to Double Capacity at Production Ops in Pune
    Thorne HealthTech, AstraZeneca Entend AI Discovery Alliance
    Aptar Pharma Acquires Worldwide Rights to Pharmaxis’ Orbital Inhaler
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Alicia Keys Introduces Keys Soulcare’s First SPF Skincare Offering
    Kylie Gets Backlash for Makeup Lab Photo Shoot
    Redken Celebrates Hair Gloss Day
    Happi

    Latest Breaking News From Happi

    CEO Named at Ourself, Ulta Beauty’s Digital Investment Fund, Spate Insight
    UK Society of Cosmetic Scientists Launches New Introduction to Cosmetic Science
    Amazon To Acquire Roomba Parent Company iRobot
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Zeller+Gmelin, Epple Druckfarben Lead This Week’s News Stories
    A-Flex Label Adds Epson SurePress UV Digital Label Press
    Ball Announces 2Q 2022 Results
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    FLAG to hold roundtable event at Labelexpo Americas
    Premier Packaging expands, Resource Label promotes culture and more
    Labelink acquires Taylor Label and The Label Factory
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: A New Day for Hygiene, Glatfelter Reports Q2 Results & More
    Dyper Achieves B Corp Certification
    Edgewell’s Sales Grow
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—Aug. 6
    Spineology Releases Endoscopic, Single-Tubular Retractor Fusion System
    GreenBone Signs Distribution Agreement for its Regenerative Scaffold
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: STMicroelectronics, NextFlex and onsemi Top This Week’s Stories
    Zebra Technologies Reports 2Q 2022 Results
    InnovationLab Demonstrates New PCB Production Method Based on Additive Manufacturing

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login