Svetlana Uduslivaia03.09.17
While India remains one of the key growth markets for the disposable hygiene industry, the road to success in the market is far from smooth. Widespread poverty, cultural perceptions, the status of women and lack of access to affordable products outside of urban areas are among the factors that continue to impact the use of disposable hygiene products, including sanitary protection.
In response to a dire need for affordable products, a growing number of start-ups in India have been making it their business to provide solutions to low-cost disposable hygiene products. Jayaashree Industries - a pioneer in manufacturing low-cost sanitary protection solutions in India - reports that, to date, it has installed 1300 machines producing sanitary protection towels across 27 states in India and seven other countries. A single machine’s minimum capacity is 1600 towels per day. This represents close to 760 million towels annually in total production at only minimum capacity.
A number of
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