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    Online Exclusives

    The Global Market for Baby Care: Where is it Currently and Where is it Going?

    New market research gives insights into the future.

    The Global Market for Baby Care: Where is it Currently and Where is it Going?
    According to Euromonitor International, combined global sales of baby diapers and wipes are expected to grow by a total of 20% by unit volume and 36% in value by 2023.
    Charles Sternberg, Assistant Editor12.05.19
    Cotton Incorporated, a global not-for-profit research organization, in conjunction with The Martec Group, a global research and consulting firm, recently conducted a global research project concentrating on baby diapers and baby wipes. The study surveyed 8000 parents between the age of 22 and 45 from eight countries—the US, Mexico, Brazil, China, India, Germany, France and the UK. Each surveyed consumer had at least one child under three years old and had purchased diapers or wipes in the last six months. The results shed some light on the current state of the baby Care industry—where the biggest markets are, what the significant paths to purchase are and what consumers are looking for—as well as where the industry is heading during the next five years.
     
    Industry Outlook
     
    According to Euromonitor International, the global market value of the Baby Diaper and Baby Wipes Market is forecasted to experience healthy growth in the next five years, expanding 35% by 2023 to a total of $70.1 billion. The  global diaper industry in 2018 sold approxima

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