Karen McIntyre, editor03.02.17
Earlier this week, Procter & Gamble CFO John Moeller spoke to analysts about his company’s progress following a brand reorganization plan implemented two years ago. Since then, Moeller told attendees of the Consumer Analyst Group New York Conference, nearly 70% of the company’s brands have either been divested, absorbed or discontinued, its manufacturing sites have been reduced and the company has simplified its manufacturing platform.
“P&G is a different company, one that is simpler and more focused,” he says.
This simplification has meant success for the Cincincatti, OH-based consumer products giant. During the last three quarters, the company has improved organic growth in major markets including the U.S., where growth has increased from -0.5% 18 months ago to 1.5% a year ago to 2% growth during the most recent six-month period, and China which recovered from negative 8% growth to negative 2% growth to 2.5% growth during the past 18 months.
P&G’s business now includes a 10 category portfolio with a focus on product areas that allow it to focus on pre
“P&G is a different company, one that is simpler and more focused,” he says.
This simplification has meant success for the Cincincatti, OH-based consumer products giant. During the last three quarters, the company has improved organic growth in major markets including the U.S., where growth has increased from -0.5% 18 months ago to 1.5% a year ago to 2% growth during the most recent six-month period, and China which recovered from negative 8% growth to negative 2% growth to 2.5% growth during the past 18 months.
P&G’s business now includes a 10 category portfolio with a focus on product areas that allow it to focus on pre
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