Tara Olivo, Associate Editor03.09.17
Bulky diapers may come to mind when the words adult incontinence are uttered, but today’s offerings are so much more than that. Liners, pads, absorbent underwear, internal products and more are available on the market; helping consumers with varying degrees of incontinence manage their conditions. Outside of aging, incontinence can also stem from childbirth, pregnancy, obesity and other causes—people who still have active lifestyles—and these sufferers don’t want incontinence holding them back.
“People want normalcy. It’s about social life and going out, for the light incontinence sufferer, which was once a big taboo,” says Bart Van Malderen, CEO of Drylock Technologies. “[With today’s incontinence products] they can still live a normal life.”
Van Malderen, whose company makes a full range incontinence products, says today they’re reaching a different type of consumer. “They can still have their freedom, so to speak. As a provider of incontinence solutions, it’s all about more discreet and better performing products.”
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“People want normalcy. It’s about social life and going out, for the light incontinence sufferer, which was once a big taboo,” says Bart Van Malderen, CEO of Drylock Technologies. “[With today’s incontinence products] they can still live a normal life.”
Van Malderen, whose company makes a full range incontinence products, says today they’re reaching a different type of consumer. “They can still have their freedom, so to speak. As a provider of incontinence solutions, it’s all about more discreet and better performing products.”
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