TJ Beall will showcase its new model of TrueCotton unbleached cotton fibers today at the Boston Convention Center. This new line of natural fibers are an improvement over current models, as they are white in appearance and do not conflict with whiteness specifications required by downstream users in the personal care industry.

"We can now offer our TrueCotton fibers in brilliant white color while maintaining our position as the most competitively-priced natural staple fiber available for the nonwovens industry. Our fibers will now meet any whiteness spec without the need for chemical scouring and bleaching, and this will allow us to continue to offer excellent marketing opportunities through our fiber's unprecedented sustainability profile." says Lawson Gary, COO of TJ Beall.

Gary adds that its original model of TrueCotton, which has a natural, off-white color, has caused issues, for some brand owners requiring white nonwoven material, when blended with white thermoplastics. The new fibers can be blended with thermoplastics or used in 100% TrueCotton substrates with no issues of "yellowing" in the final roll. TJ Beall will showcase spunlace rolls of this new model of TrueCotton in 100% and 50/50 blends with polyproylene at the IDEA show. Additionally, TJ Beall will  displaying samples of carded thru-air-bond, carded thermal bond, and spunlace nonwoven blends, containing the older model of TrueCotton, at IDEA.

TJ Beall will be exhibiting at IDEA Booth No. 1825.