02.23.21
Wildwood Cotton Technologies, formerly TJ Beall, today announces its nonwovens True Cotton line will be marketed under the new name, TruCotton.
“We created TruCotton to lead the nonwovens industry into a more sustainable and versatile future,” says Lawson Gary, Wildwood Cotton Technologies, CEO. “The name and brand update represent the steps we are taking to solidify our position as a gamechanger—especially in the diaper, hygiene, and medical product categories.”
The brand change reflects the ingenuity behind its revolutionary cotton cleaning process, which mechanically cleans cotton fiber using zero water, chemicals, or process heat. Throughout the process, the fibers maintain their natural waxes and oils—resulting in the first-ever naturally hydrophobic fiber on the market and allowing marketers to utilize the coveted Seal of Cotton on all product packaging and marketing.
TruCotton has a cloth-like softness that is 100% biodegradable, compostable, and sustainable, offering an ecologically-responsible substitute for synthetic fibers used in fluid management products where dryness is essential.
To coincide with the brand change, TruCotton launched a new website detailing their wide variety of grades and exotic blends, as well as applications at www.trucottonfibers.com.
“We created TruCotton to lead the nonwovens industry into a more sustainable and versatile future,” says Lawson Gary, Wildwood Cotton Technologies, CEO. “The name and brand update represent the steps we are taking to solidify our position as a gamechanger—especially in the diaper, hygiene, and medical product categories.”
The brand change reflects the ingenuity behind its revolutionary cotton cleaning process, which mechanically cleans cotton fiber using zero water, chemicals, or process heat. Throughout the process, the fibers maintain their natural waxes and oils—resulting in the first-ever naturally hydrophobic fiber on the market and allowing marketers to utilize the coveted Seal of Cotton on all product packaging and marketing.
TruCotton has a cloth-like softness that is 100% biodegradable, compostable, and sustainable, offering an ecologically-responsible substitute for synthetic fibers used in fluid management products where dryness is essential.
To coincide with the brand change, TruCotton launched a new website detailing their wide variety of grades and exotic blends, as well as applications at www.trucottonfibers.com.
