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    Breaking News

    TruCotton Changes Name to Showcase Sustainability

    Cotton brand formerly known as True Cotton is biodegradable and compostable

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    02.23.21
    Wildwood Cotton Technologies, formerly TJ Beall, today announces its nonwovens True Cotton line will be marketed under the new name, TruCotton.

    “We created TruCotton to lead the nonwovens industry into a more sustainable and versatile future,” says Lawson Gary, Wildwood Cotton Technologies, CEO. “The name and brand update represent the steps we are taking to solidify our position as a gamechanger—especially in the diaper, hygiene, and medical product categories.”

    The brand change reflects the ingenuity behind its revolutionary cotton cleaning process, which mechanically cleans cotton fiber using zero water, chemicals, or process heat. Throughout the process, the fibers maintain their natural waxes and oils—resulting in the first-ever naturally hydrophobic fiber on the market and allowing marketers to utilize the coveted Seal of Cotton on all product packaging and marketing.

    TruCotton has a cloth-like softness that is 100% biodegradable, compostable, and sustainable, offering an ecologically-responsible substitute for synthetic fibers used in fluid management products where dryness is essential.

    To coincide with the brand change, TruCotton  launched a new website detailing their wide variety of grades and exotic blends, as well as applications at www.trucottonfibers.com.
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    • EDANA to Host Circular Nonwovens Forum

      Event to focus on driving circularity in nonwovens
      09.22.21

    • Hygiene Film/Components
      Poligof Expands Breathables Films Business for Hygiene

      Poligof Expands Breathables Films Business for Hygiene

      Company will add blown extrusion, flexographic press capabilities in Italy
      09.22.21

      Breaking News
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      • Jim Cree Joins Monadnock Nonwovens
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • Fluff Pulp Market Faces Year of Transition



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