12.08.21
Kimberly-Clark's Poise brand, a category leader dedicated to bladder leakage solutions, is donating two boxes of One by Poise to charities serving women in need for every comment shared during its first-ever Tell-A-Thon series this December. In addition to supporting charitable organizations, including New Moms and Women in Need (WIN) with up to $1 million in product, the One by Poise Tell-A-Thons create a forum for women to share what they wish they had been told about the journey of motherhood and postpartum body changes.
The inspiration to host information-sharing Tell-A-Thons came from recent Poise consumer survey insights that found:
The brand is partnering on the Tell-A-Thons with three influential mom-authorities including "Baby Sideburns" Karen Alpert, "That Chick Angel" Angel Laketa Moore, and "Raffinee" Raffinee Esquival to help drive the One by Poise charitable donation through candid and honest participant comments. Together with these social influencers, Poise is empowering women to find the solutions that help them live their fullest lives.
One by Poise, a uniquely designed 2-in-1 pad and liner that offers protection for both period weeks and bladder leaks, can be found in the feminine care aisle. One by Poise is 10x drier than the leading period pad so women can feel fresh and worry-free every day of the month.
The inspiration to host information-sharing Tell-A-Thons came from recent Poise consumer survey insights that found:
- Seven out of 10 of women were surprised when they first experienced a bladder leak. More than 11 million of these women are defaulting to feminine care products that aren't designed to provide clean, dry, and fresh protection for both periods and bladder leaks.
- A staggering 89% reported they feel like what happens after birth isn't discussed enough and 85% wish there was more information about what to expect. The lack of sharing leads to a two-in-one problem: it contributes to stigmas surrounding women's bodies and prevents women from discovering the right solutions.
- 82% of respondents said they first experienced a bladder leak while pregnant or after giving birth. More than one-third of women who experience bladder leaks said they have avoided an event due to shame or fear of bladder leaks.
The brand is partnering on the Tell-A-Thons with three influential mom-authorities including "Baby Sideburns" Karen Alpert, "That Chick Angel" Angel Laketa Moore, and "Raffinee" Raffinee Esquival to help drive the One by Poise charitable donation through candid and honest participant comments. Together with these social influencers, Poise is empowering women to find the solutions that help them live their fullest lives.
One by Poise, a uniquely designed 2-in-1 pad and liner that offers protection for both period weeks and bladder leaks, can be found in the feminine care aisle. One by Poise is 10x drier than the leading period pad so women can feel fresh and worry-free every day of the month.
