Tara Olivo, associate editor05.18.21
Poise Brand is introducing One by Poise, a uniquely designed 2-in-1 pad and liner that offers protection for both period weeks and bladder leaks. The One by Poise dual absorbent core locks away period flow and bladder leaks, so women can juggle life fearlessly, 24/7/365. The brand is also partnering with designer, reality star and mom Whitney Port to encourage women to share their "Canfessional" about how they use the bathroom as a 2-in-1 space, for the chance to win $10,000 towards a bathroom makeover.
The last year has put an unequal burden on women. So, it's no surprise nearly 3 in 5 women (58%) have retreated to the bathroom for "me time" according to a recent survey from Poise Brand. From being on their phone (77%), to reading a book (30%) or eating a favorite treat (12%), women are using the bathroom to multitask, much like new One by Poise liners and pads are designed to simultaneously handle menstruation and bladder leaks.
"During this last year when I was home more, I found myself spending extra time in the bathroom to take a few minutes for myself, because anything that serves a dual purpose is essential for busy women – from your bathroom design to your liners and pads," says One by Poise brand partner Whitney Port. "That's why I'm happy to partner with One by Poise to help educate women about the solutions available if they happen to experience both periods and bladder leaks, like I did after giving birth to my son."
For the millions of women who experience both periods and bladder leaks, One by Poise liners and pads are uniquely designed to handle both, while staying 10 times drier to help women feel fresh through it all. Typical bladder leak pads are built for dribbles, bursts and gushes of pee, whereas period pads are designed for slow-moving menstrual flows.
"While women sometimes experience periods and bladder leaks simultaneously, traditional pads in the respected categories are not interchangeable," says Rebecca Dunphey, Kimberly-Clark North American Personal Care president. "As a brand dedicated to liberating women from the nonsense that holds them back, Poise is honored to debut the brand's unique liners and pads to help manage both period weeks and bladder leaks at the same time."
Now through June 30, 2021, people can enter the Poise Canfessional sweepstakes for a chance to win $10,000 towards a bathroom makeover by posting on social media about their 2-in-1 use of the bathroom, tagging @Poise and including #Canfessional and #Sweepstakes.
The last year has put an unequal burden on women. So, it's no surprise nearly 3 in 5 women (58%) have retreated to the bathroom for "me time" according to a recent survey from Poise Brand. From being on their phone (77%), to reading a book (30%) or eating a favorite treat (12%), women are using the bathroom to multitask, much like new One by Poise liners and pads are designed to simultaneously handle menstruation and bladder leaks.
"During this last year when I was home more, I found myself spending extra time in the bathroom to take a few minutes for myself, because anything that serves a dual purpose is essential for busy women – from your bathroom design to your liners and pads," says One by Poise brand partner Whitney Port. "That's why I'm happy to partner with One by Poise to help educate women about the solutions available if they happen to experience both periods and bladder leaks, like I did after giving birth to my son."
For the millions of women who experience both periods and bladder leaks, One by Poise liners and pads are uniquely designed to handle both, while staying 10 times drier to help women feel fresh through it all. Typical bladder leak pads are built for dribbles, bursts and gushes of pee, whereas period pads are designed for slow-moving menstrual flows.
"While women sometimes experience periods and bladder leaks simultaneously, traditional pads in the respected categories are not interchangeable," says Rebecca Dunphey, Kimberly-Clark North American Personal Care president. "As a brand dedicated to liberating women from the nonsense that holds them back, Poise is honored to debut the brand's unique liners and pads to help manage both period weeks and bladder leaks at the same time."
Now through June 30, 2021, people can enter the Poise Canfessional sweepstakes for a chance to win $10,000 towards a bathroom makeover by posting on social media about their 2-in-1 use of the bathroom, tagging @Poise and including #Canfessional and #Sweepstakes.
