announced the launch of Belei, a line of high-quality skincare products that offer solutions for various skin types and feature ingredients with proven effectiveness. The collection has 12 different items, including everything from retinol moisturizer to vitamin C serums, to help customers address common skincare concerns like acne, the appearance of fine lines and wrinkles, dark spots, dehydration, dullness and more. All Belei products are free of parabens, phthalates, sulfates and fragrance and are not tested on animals. Belei product bottles are made of post-consumer recycled resin and carton packaging is 100% recyclable.
Belei Micellar Facial Wipes, $9, are oil-free wipes that gently remove makeup, dirt, and complexion-dulling impurities.
“Our goal is to help customers spend less time and money searching for the right skincare solutions,” says Kara Trousdale, head of Beauty for Private Brands on Amazon.com. “We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”