The pilot program, first of its kind worldwide, is facilitated by the Municipality of Amsterdam. to help the partners learn from families what works for them in separating diaper waste. Recent research among Dutch parents shows that almost 70% of families would participate in a diaper recycling project and that 82% of Dutch parents would not mind separating their diaper waste from other waste. In addition, half of the Dutch parents say they feel that establishing a viable diaper recycling program is primarily the responsibility of diaper producers.
The pilot program will involve about 200 and 10 diaper recycling bins in two neighborhoods in Amsterdam—Amsterdam Zuidoost and Amsterdam Oost. Parents can deposit diaper waste from all brands in the bins at locations they often visit, such as nurseries and drug stores.
The bins, designed by TerraCycle and can be opened by parents with a special Pampers Recycling app. The app also shows the location of the nearest bin.
The advanced diaper recycling technique that will be introduced in the Netherlands in the future was developed and patented by FaterSMART, a business unit of Fater, a joint venture of Procter & Gamble and Angelini Group (the manufacturer of Pampers in Italy). This machine uses high temperature and steam under pressure to separate human waste from the diaper materials. It sterilizes the products and neutralizes the odor. A specific mechanical system separates plastic, cellulose and super absorbent material from each other, and these raw materials are used to produce new materials. For example, cellulose is used for the production of fabric bags, the superabsorbent material is used in various moisture-absorbing products and plastic produces diaper pails or bottle caps. The technology is currently already being used on an industrial scale in Italy and will be introduced in Amsterdam as the first city in the Netherlands and in the first place outside Italy, in collaboration with AEB.