11.05.18
In the third fiscal quarter of 2018, Unicharm reported sales of ¥498.1 billion ($4.4 billion), a ¥32.5 billion ($287 million)/7% increase.
The company’s performance in Japan witnessed a ¥10.6 billion ($93.6 million) sales increase (+5.6%), while its overseas performance saw a ¥21.9 billion ($193.4 million) sales increase (+7.9%).
In China, Unicharm’s feminine care business expanded mainly in urban areas. Effective marketing led to favorable trends for high growth. With positive effects toward the baby care business with marketing investment in Moony (imported disposable diapers), in addition to cross-border ECs, Moony sales trended positively. A shift to pants-type diapers was stimulated and the market ratio of pants diapers rose. Indonesia, due to the effects of continuous brand reinforcement, traditional sales route expansion, etc., had continued stable growth and improved profitability. In India, a third factory was completed in April. This market achieved high, sustainable growth.
The company’s performance in Japan witnessed a ¥10.6 billion ($93.6 million) sales increase (+5.6%), while its overseas performance saw a ¥21.9 billion ($193.4 million) sales increase (+7.9%).
In China, Unicharm’s feminine care business expanded mainly in urban areas. Effective marketing led to favorable trends for high growth. With positive effects toward the baby care business with marketing investment in Moony (imported disposable diapers), in addition to cross-border ECs, Moony sales trended positively. A shift to pants-type diapers was stimulated and the market ratio of pants diapers rose. Indonesia, due to the effects of continuous brand reinforcement, traditional sales route expansion, etc., had continued stable growth and improved profitability. In India, a third factory was completed in April. This market achieved high, sustainable growth.
