Karen McIntyre, Editor06.01.18
The largest manufacturer of hygiene products in Asia and the third largest in the world, Unicharm continues to earmark much of its resources on the fast-growing Asian market where it focuses on improved nonwoven fabrics and better absorbent material processing and forming technology, allowing it to launch high quality products that are popular with consumers in Japan and internationally. As its domestic market of Japan continues to be characterized by low birth rates and high market penetrations in many hygiene categories, Unicharm has spent the last decade expanding its role in markets like China, Vietnam and India. This strategy continues to pay off with sales outside of Japan continuing to grow strongly. Currently, Unicharm’s sales in Asia are on par with its sales within Japan—both represent just under 43% of sales while sales outside of Asia comprise about 14% of Unicharm’s business.
CEO Takahisha Takahara has led the company since June 2004 and before that was the president of the company since 2001. He has been at Unicharm since 1991. During the time, he has seen the company’s profile rise both wi
CEO Takahisha Takahara has led the company since June 2004 and before that was the president of the company since 2001. He has been at Unicharm since 1991. During the time, he has seen the company’s profile rise both wi
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