• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Airlaid Market Report

    Nonwovens in Filtration

    Feminine Hygiene Brand Owners Directory

    Feminine Hygiene Manufacturers Shift Focus

    Focus on China
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Nice-Pak to Offer Sustainable Solutions to Every Customer

    FiltXPO Speaker Line-Up Announced

    Optima Packaging Honored at Regional Competition

    Freudenberg Acquires Slovenian Needlepuncher

    P&G Expands Site in Spartan, South Africa
    Absorbent Core
    Adult Incontinence
    Antimicrobials
    Apparel
    Automotive and Transportation
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Nice-Pak to Offer Sustainable Solutions to Every Customer

    The Feur System Offers Help to Incontinence Sufferers

    The Global Market for Baby Care: Where is it Currently and Where is it Going?

    FiltXPO Speaker Line-Up Announced

    Freudenberg Acquires Slovenian Needlepuncher
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunlace
    Thermal Bonded
    Wetlaid

    Freudenberg Acquires Slovenian Needlepuncher

    Airlaid Market Report

    Video: Coming in November 2019

    Nxtnano Introduces nFLUX Nanofiber Membranes

    Freudenberg Submits Offer to Buy Low & Bonar
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Freudenberg Acquires Slovenian Needlepuncher

    Italian Nonwovens Sector on Verge of Breakthrough

    E-Commerce in Africa and the Opportunities for a Hygiene Manufacturer

    Dates Announced for ANDTEX 2020

    Nippon Tungsten Opens Brazilian Facility
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Nice-Pak to Offer Sustainable Solutions to Every Customer

    FiltXPO Speaker Line-Up Announced

    Freudenberg Acquires Slovenian Needlepuncher

    Hrinko Honored with INDA Lifetime Service Award

    Chester Honored at Hygienix
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Investkonsult Sweden AB

    Wacker Chemie AG

    OPTIMA nonwovens GmbH

    Infiana

    National Wiper Alliance
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    SAF Launches New Branding Strategy

    New logo will raise awareness of innovative technology

    Related CONTENT
    • Technoplants Gains North American Distributor
    • Sandler to Bring Synthetic Filtration Fabrics to Exposition
    • Thrace Nonwovens & Geosynthetics Offers PP Yarns
    • Technical Absorbents to Promote New Products Using SAF
    • Extreme Fit
    03.13.18

    Technical Absorbent’s range of Super Absorbent Fibre SAF products has a new branding strategy. The synonym SAF has always been associated with the technology and a new logo has been introduced to help strengthen this and raise further awareness of the innovative technology, across a wide range of industries.

     

    SAF was first manufactured in the early 1990’s. Since then sales have increased year-on-year and the applications in which it is used have diversified. Growth has been supported by the development and sales of nonwoven fabrics and the company has also had significant commercial interest in superabsorbent yarns from different industries.

     

    “The functionality of our converted products always relate back to the core technology – SAF—and this message is something the company is now keen to reinforce,” explains commercial director Paul Rushton.

     

    “To go back to basics and re-focus on the SAF brand was a decision we made in early 2017. We are already extremely active from a marketing perspective – globally – but there is a real opportunity to enhance this by building brand equity and making SAF synonymous with super absorbency.

     

    “We started working with our marketing agency on this toward the middle of last year and are delighted with the results. The new logo isn’t far removed from the simple wording that the industries we work in are used to, but a fibre-like flick has been introduced to make it more complete.”

     

    The logo will now be used as the umbrella brand on all marketing materials for fiber and all converted product offerings such as SAF Fabric and SAF Yarn. It will also be used to target specific markets like SAF Cable, SAF Hygiene etc. Used in this way, the brand will be continually reinforced and the same levels of product performance will be associated across the company’s complete portfolio. 

     

    In addition to the new logo, the company has  launched a new marketing campaign which centers on inviting people to explore SAF and understand its benefits in given applications. This campaign will evolve as 2018 progresses.

    Related Searches
    • products
    • brands
    • branding
    • nonwoven
    Related Knowledge Center
    • Absorbent Core
    Suggested For You
    Rockline Refreshes Branding Rockline Refreshes Branding
    Spunlace Market Report Spunlace Market Report
    International Adult Incontinence Manufacturer’s Directory International Adult Incontinence Manufacturer’s Directory
    CIDPEX 2018 Set for April CIDPEX 2018 Set for April
    Feelfree Feelfree
    Palomita Palomita
    GOO.N GOO.N
    Baby Diapers in Nigeria Baby Diapers in Nigeria
    Extreme Fit Extreme Fit
    Technical Absorbents to Promote New Products Using SAF Technical Absorbents to Promote New Products Using SAF
    Thrace Nonwovens & Geosynthetics Offers PP Yarns Thrace Nonwovens & Geosynthetics Offers PP Yarns
    Sandler to Bring Synthetic Filtration Fabrics to Exposition Sandler to Bring Synthetic Filtration Fabrics to Exposition
    Technoplants Gains North American Distributor Technoplants Gains North American Distributor

    Related Breaking News

    • Absorbent Core | Hygiene Film/Components

      Technical Absorbents to Present Washable Fabrics at Hygienix

      Superabsorbent material can be washed more than 40 times
      10.04.19

    • Absorbent Core | Machinery and Equipment
      GDM Develops New Core Technology

      GDM Develops New Core Technology

      Extra Thin Core is a solution for comfortable, high-performance diapers
      10.02.19

    • Absorbent Core

      Fameccanica and Teknoweb Form Partnership

      Fameccanica to license T-Pad technology for absorbent cores
      08.02.19


    • Absorbent Core | Contracts/Awards | South/Central America

      K-C to Shutter Brazilian Site

      Eldorado plant employs 260 workers
      02.08.19

    • Absorbent Core | Meltblown | Spunbond

      Avgol to Present FIT Technologies

      Range addresses softness, skin wellness, barrier and fluid management complexities
      01.03.19

    • Absorbent Core | Adult Incontinence | Associations | Diaper, Baby | Feminine Hygiene | Shows/Events | Wipes
      INDA Hosts Successful Hygienix Conference

      INDA Hosts Successful Hygienix Conference

      Over 530 professionals in the absorbent hygiene and personal care industry participated in the event
      11.13.17


    • Absorbent Core | Industrial/Institutional
      Absorbent Sock Can Absorb 50 Times Its Weight

      Absorbent Sock Can Absorb 50 Times Its Weight

      HOSPECO's TASKBrand strip offers safety in the workplace
      09.21.17

    • Absorbent Core | Adult Incontinence | Air Through Bonding | Carded/Carding | Diaper, Baby | Facilities/Capacity | Feminine Hygiene | Western Europe

      Berry Completes Center of Excellence

      Investment in Italy enhances offerings to hygiene market
      09.05.17

    • Absorbent Core | Hygiene Film/Components

      Technical Absorbents Will Launch Washable Absorbent Material

      Product developed as solution for apparel, hygiene applications
      01.26.17


    • Absorbent Core | Adult Incontinence | Diaper, Baby | Mergers and Acquisitions | North America

      DryLock Buys Presto Absorbent Products

      Move establishes U.S. headquarters in Wisconsin
      01.04.17

    • Absorbent Core | Adult Incontinence | Diaper, Baby | Mergers and Acquisitions

      International Paper Completes Acquisition of Weyerhaeuser's Pulp Business

      IP gains five pulp mills and two converting facilities
      12.01.16

    • Absorbent Core | Adult Incontinence | Feminine Hygiene

      First Quality Promotes Dri-Fit Technology

      Dri-Fit technology in fem care and incontinence products helps promote skin health by managing consumers' microclimates
      11.08.16

    • Absorbent Core | Adult Incontinence | Diaper, Baby | Facilities/Capacity | North America

      Domtar Starts Up Ashdown Fluff Pulp Machine

      Fluff pulp from the mill will be used to make absorbent hygiene products.
      11.04.16

    • Absorbent Core | Adult Incontinence | Chemicals/Adhesives | Diaper, Baby | Feminine Hygiene | Geotextile/Agrotextile | Market Data

      New Report Studies Biodegradable SAP Market

      Hygiene and agricultural applications will drive growth
      10.18.16

    • Absorbent Core | Adult Incontinence | Diaper, Baby | Facilities/Capacity | Feminine Hygiene | North America

      Domtar Consolidates Operations at Plymouth Mill

      Company says streamlining measures will optimize its fluff pulp manufacturing
      09.23.16

    Breaking News
    • Fitesa Buys Freudenberg's South American Hygiene Business
    • Fameccanica Partners with Aeroflex
    • Nice-Pak to Offer Sustainable Solutions to Every Customer
    • Thrace to Relocate U.S. Capacity
    • FiltXPO Speaker Line-Up Announced
    View Breaking News >
    CURRENT ISSUE

    November 2019

    • Airlaid Market Report
    • Nonwovens in Filtration
    • WHO’S WHO IN SAN PRO MACHINERY
    • Feminine Hygiene Brand Owners Directory
    • Feminine Hygiene Manufacturers Shift Focus
    • View More >



    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    PPG Appoints Robert King as VP, Global Operations, Industrial Segment
    Greenkote PLC Reports Upsurge in Powder Coatings Applications on Brake Calipers
    Addipel Moves to New HQ, Expands Production Facility
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMR Surgical Taps New CEO
    Companies Partner to Develop Instrument-Free Molecular Diagnostic Tests
    BWXT to Produce Medical Radioisotope Germanium-68 to Meet Rise in Demand
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Antares Vision Introduces Raised Stopper Machine
    AbbVie, Scripps Collaborate on New Therapeutics
    Sanofi Pasteur Awarded HHS Pandemic Flu Vax Contract
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Firmenich Wants You To Smell & Taste the Pantone Color of the Year
    L'Oréal Paris - And Celebs - Celebrate 14th Annual Women of Worth
    Henkel's göt2b Partners with DJ Pauly D
    Happi

    Latest Breaking News From Happi

    Caribbean Natural Taps New Sales Rep.
    HCPA Responds to 1,4-Dioxane Bill
    MAC Introduces Lip Lacquer
    Ink World

    Latest Breaking News From Ink World

    ePac Flexible Packaging Expands into Asia Pacific Market
    Smurfit Kappa Announces Board Changes
    Haney, HP Developing Sustainable Fashion Packaging for Heron Preston
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Interket UK purchases third MPS flexo press
    Michael Ring named EVP of W+D North America
    Polykote announces new UV inkjet labelstock
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Fitesa Buys Freudenberg's South American Hygiene Business
    Fameccanica Partners with Aeroflex
    Nice-Pak to Offer Sustainable Solutions to Every Customer
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    InVivo Therapeutics Attains 25 Percent Enrollment in Spinal Cord Injury Study
    BioPrax Biofilm Disruption Device Granted FDA Breakthrough Device Designation
    Orthofix Appoints New Spine Business Leader
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Osram’s Managing Board Invites ams to Talks About Future
    Yole: Emerging Printing Fills Gap for Rising Electronics Applications
    European Industries Lead New Graphene Flagship Projects to Shape EU’s Environmental Future

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.