08.17.21
Feminine care brand Moons is changing the way menstruators experience their monthly cycles with the launch of duets — a tampon and liner system designed to end stains. Now available on Amazon and directly through Moons, duets features a capsule tampon and slim liner packaged together for the first time in a discreet, soft-touch pouch for ultimate protection and convenience.
When trialed by menstruators 18-40 years old, duets yielded a 100% intent to purchase among respondents due to the unique reliability of its two-product system.
"One in two menstruators still face leaks during their period and, for many, the experience is awkward, lonely, and frustrating," says Moons CEO and cofounder Rachel Donovan Geller. "Our direct-to-consumer model lets us speak directly to folks in an honest way and provide products that are proven to work. duets is a solution people can feel truly confident with."
Following the launch of duets, Moons will roll out additional products designed to support menstruators from adolescence to menopause. Geller and her cofounder, Melanie Pitson, launched Moons in Spring 2021 to make the experience of everyone's moon a better one through high-performing innovations and thoughtful education.
"By naming our company Moons, we're introducing a new way to talk about cycles, bodies and experiences," says Pitson. "From our package design, which illustrates each phase of our monthly cycles, to tools that support dialogue around menstruation, to our online community, we're normalizing conversations about bodies so everyone can speak confidently and comfortably about the power and beauty of this natural experience."
When trialed by menstruators 18-40 years old, duets yielded a 100% intent to purchase among respondents due to the unique reliability of its two-product system.
"One in two menstruators still face leaks during their period and, for many, the experience is awkward, lonely, and frustrating," says Moons CEO and cofounder Rachel Donovan Geller. "Our direct-to-consumer model lets us speak directly to folks in an honest way and provide products that are proven to work. duets is a solution people can feel truly confident with."
Following the launch of duets, Moons will roll out additional products designed to support menstruators from adolescence to menopause. Geller and her cofounder, Melanie Pitson, launched Moons in Spring 2021 to make the experience of everyone's moon a better one through high-performing innovations and thoughtful education.
"By naming our company Moons, we're introducing a new way to talk about cycles, bodies and experiences," says Pitson. "From our package design, which illustrates each phase of our monthly cycles, to tools that support dialogue around menstruation, to our online community, we're normalizing conversations about bodies so everyone can speak confidently and comfortably about the power and beauty of this natural experience."
