• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Fiber Manufacturers Respond to Change

    Household Wipes Market: Sustainability in Focus

    Natural Hygiene Products Market Continues to Grow

    2022 Company Capabilities

    Fluff Pulp Market Faces Year of Transition
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Rose Baby Diaper Brand to Be Available in U.S.

    Heartland Polymers Begins Polypropylene Production in Alberta

    Malowaniec Receives Lifetime Achievement Award from EDANA

    Weekly Recap: Lifetime Technical Achievement Award Presented to Richard Knowlson, Alkegen Completes Luyang Acquisition & More

    What You’re Reading on Nonwovens-Industry.com
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Rose Baby Diaper Brand to Be Available in U.S.

    Hygiene Product Startups Gain Investors

    Kansan Offers Wetlaid Nonwovens Lines

    Andritz Sets Up Wetlace CP Pilot Line in Montbonnot

    Weekly Recap: SWM and Neenah Introduce Mativ Inc., Avgol honored for Biotransformation Technology & More
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Kansan Offers Wetlaid Nonwovens Lines

    Suominen Introduces Biolace Silva for Baby Wipes

    Trützschler, Texnology Partner to Make Needlepunch Nonwovens Lines

    Smithers Releases Report on the Global Nonwoven Wipes Market

    Matregenix
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Right Hygiene Conference Held in New Delhi

    Sub-Saharan Africa’s Specialist Nonwovens and Fibers Capability is Growing Steadily

    Southeast Asian 5 Nonwoven Capacity and Demand Development

    Chinese Baby Diaper Brands

    Retail Disposable Hygiene in Southeast Asia and China: Growth Outlook, Challenges, Opportunities
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Ontex Climate Action Targets Approved by Science-Based Targets Initiative

    Suominen Introduces Biolace Silva for Baby Wipes

    Smithers Releases Report on the Global Nonwoven Wipes Market

    Right Hygiene Conference Held in New Delhi

    First Quality to Move Manufacturing Away from King of Prussia Site
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Shemesh Automation

    Dukane

    Texol

    Investkonsult Sweden AB

    Alliance Machine and Engraving
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Improving the Sustainability of Nonwoven Products in a Cost-Effective Way

    Interest in greener alternatives is widespread around the globe

    Related CONTENT
    • Erhardt Nonwovens (E. Erhardt y Cia)
    • World of Wipes Attendees
    • World of Wipes Event Info
    • DBM IOANNOU
    • Engqvist Consulting
    Rahul Bansal, Birla Cellulose08.12.21
    Across the world, there has been a strong shift towards sustainability. Emergence of various legislation focused on sustainability across the world, inclusion of a dedicated goal by UN around sustainability to ensure sustainable consumption and production patterns are amongst a few highlighting this shift.


    One of the studies conducted by EU Commission on top 10 marine litter items found on European beaches highlighted presence of around 8.1% of wet wipes and around 1.4% of feminine hygiene products which are essentially some of the major products made by the nonwoven value chain. As these products are increasingly coming under scanner, there’s a strong need to find sustainable alternatives and that too in a cost-effective way to ensure greater consumer acceptance.


     

    The quest to find sustainable alternatives begins with a sustainable raw material. If we look at the global consumption of all staple fibres used by nonwoven value chain, we could identify the share of plastic based staple fibres used by global nonwoven value chain to around 54% whereas the consumption of next best sustainable alternatives Viscose/Lyocell & Wood Pulp is around 8% & 16% respectively. This clearly indicates that Viscose & Wood Pulp are the solution.


    While making the shift to a more sustainable raw material, fibre-technology compatibility is one of the critical factors to consider for the nonwoven value chain. Considering the strict hygiene requirements, it makes it further difficult to use natural fibres whereas regenerated cellulosic fibres like Viscose & Lyocell are engineered for such applications to be able to produce biodegradable nonwovens with desired performance at competitive price.

     

    Looking at different nonwoven process technologies, it’s important for the fibres to be able to process at optimum efficiency and get desired results in the product. This is important to evaluate which non-plastic raw material can become a potential solution under the recent EU SUPd ruling.


    Key Nonwoven Technologies & Compatibility of Non-Plastic Raw Material
    Options for Wipes / Feminine Hygiene Products

    In this regard, Birla PurocelTM has developed a range of sustainable fibre innovations for various nonwoven applications. Birla PurocelTM is a nonwoven fibre brand of Birla Cellulose. At Birla PurocelTM, their philosophy is based on three key pillars – Planet, Innovation & Partnerships. Based on the same philosophy, Birla launched plethora of innovative fibres like Purocel EcoDry, Purocel EcoFlush, Purocel Antimicrobial, Purocel Quat Release (QR) and Purocel Eco to name a few.

    Sustainability Challenge

    Birla Purocel Offerings

    Description

    AHP Plastic Challenge

    Purocel EcoDry

     

    Biodegradable and compostable Viscose fiber with engineered hydrophobicity for sustainable and environmentally friendly absorbent hygiene disposable products (AHPs)

    Flush-ability Challenge

    Purocel EcoFlush

     

    It can be used to make flushable wipes which prevents sewage clogging. The short length fibers provide a fine balance between strength and dispersion

    Chemical Challenge in Wet Wipes Formulation

    Purocel Antimicrobial

    Fortified fiber that helps to create nonwovens which restrict microbial growth including viruses and bacteria; and kills them to the extent of 99.9 % (T&C apply)

    Plastic Challenge in Disinfecting Wipes

    Purocel Quat Release (QR)

     

    Sustainable fibers for effective cleaning and disinfection. These specialty fibers have been infused with a quat release technology which enables easy and quick release of quats during cleaning

    Traceability Challenge

    Purocel Eco

     

    Eco-enhanced Viscose for a better tomorrow. It can be identified in the end products through a unique molecular tracer which can be traced to its origin

     

    All these Purocel offerings are just of few of Birla’s many innovative fibres for plethora of nonwoven applications. Birla has invested in state-of-the-art R&D which is enabling them to create these Innovative fibres for a better Planet by closely working with their value chain partners through Partnerships.

    Understanding the importance of quick delivery of sustainable innovations to consumers in the form of end product, Birla moved from self-development of fibre to co-creation of the final product - as one of the best ways to fast-track development cycle. Birla’s co-creation approach was used in developing their product Purocel EcoDry which was validated through a consumer research for end product and they worked in collaboration with downstream value chain partners to reach the end product solution which is workable for the value chain and acceptable to brands/consumers.

     


     

    More information: Rahul.Bansal@adityabirla.com


     
    Related Searches
    • Green/Sustainability
    Related Knowledge Center
    • Green/Sustainability
    Suggested For You
    Erhardt Nonwovens (E. Erhardt y Cia) Erhardt Nonwovens (E. Erhardt y Cia)
    World of Wipes Attendees World of Wipes Attendees
    World of Wipes Event Info World of Wipes Event Info
    DBM IOANNOU DBM IOANNOU
    Engqvist Consulting Engqvist Consulting
    Polykote Corp. Polykote Corp.
    U.S. Pacific Nonwovens Ind. Ltd. U.S. Pacific Nonwovens Ind. Ltd.
    GFM Spezialmaschinenbau GmbH GFM Spezialmaschinenbau GmbH
    Mercantile Development, Inc. (MDI) Mercantile Development, Inc. (MDI)
    Hospeco Brands Group Hospeco Brands Group
    Nonwovens By Design, LLC Nonwovens By Design, LLC
    SGN - Saudi German Co. for Nonwoven Products SGN - Saudi German Co. for Nonwoven Products
    Valco Melton Valco Melton
    Shemesh Automation Shemesh Automation
    TTN Nonwoven Solution Co.,Ltd. TTN Nonwoven Solution Co.,Ltd.

    Related Buyers Guide Companies

    • Erhardt Nonwovens (E. Erhardt y Cia)

      ...
      Alberto Harriero, Business Development 06.14.22

    • World of Wipes Attendees

      ...
      06.14.22

    • World of Wipes Event Info

      World of Wipes Event Info

      ...
      06.14.22


    • DBM IOANNOU

      ...
      George Ath Ioannou, Owner 06.12.22

    • Engqvist Consulting

      ...
      Helena Engqvist, Managing Director 06.08.22

    Loading, Please Wait..
    Trending
    • Consumer Confusion: A Key Issue In The Incontinence Category
    • Heartland Polymers Begins Polypropylene Production In Alberta
    • Vegeto Turns Milkweed Fibers Into Nonwovens
    • Ontex Climate Action Targets Approved By Science-Based Targets Initiative
    • Freudenberg Acquires Filter Manufacturer
    Breaking News
    • Paper Excellence Group to Buy Resolute Forest Products
    • Rose Baby Diaper Brand to Be Available in U.S.
    • SWM, Neenah Complete Merger of Equals
    • Trützschler Group Expands Board of Directors
    • Heartland Polymers Begins Polypropylene Production in Alberta
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Fiber Manufacturers Respond to Change
    • Household Wipes Market Sustainability in Focus
    • Natural Hygiene Products Market Continues to Grow
    • View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    CRN Announces New Staff Appointments
    Food Supplements Europe: Most Consumers Use Dietary Supplements Safely
    True Westfjords Launches Dropi Cod Liver Oil Tonic
    Coatings World

    Latest Breaking News From Coatings World

    Advanced Polymer Coatings Inks Ten Tanker deal with Turkey’s Chemfleet
    Heubach Launches Expanded Colanyl 500 range for Vibrant Orange Colors
    The ChemQuest Group Launches New Website
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Getinge Completes Purchase of Fluoptics SAS
    InBody Expands Blood Pressure Line
    Royal Philips Teams Up with Biodesix
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Evotec, Boehringer Ingelheim and BioMérieux Form Joint Venture
    Qualigen, Hande Sciences Partner to Scale-Up Mfg. for IND-Enabling Studies
    KBI Biopharma, Selexis Open State-of-the-Art Facility in Geneva
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Summer Camp Launches Line of Safe & Effective Sun Care Products
    Ameripen’s Dan Felton Voices Concerns About California Senate Bill 54
    Arkay Receives Platinum Rating in EcoVadis CSR Assessment
    Happi

    Latest Breaking News From Happi

    Azelis Signs Distribution Agreement with Seqens Advanced Cosmetics
    Talc-Free Eyeshadow Debuts from Kevyn Aucoin Beauty
    Jojoba Desert Achieves EcoVadis Gold Medal
    Ink World

    Latest Breaking News From Ink World

    Two ProAmpac Facilities Receive Key ISO Certifications
    BASF Venture Capital Invests in Climentum Capital’s First Fund
    JNS-SmithChem Acquires Tampa-Based Gulf Coast Chemical
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Paper Resources rebrands as Pri+
    Rotocon debuts new logo
    Mark Andy to showcase digital transformation at Labelexpo ​​​​​​
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Paper Excellence Group to Buy Resolute Forest Products
    Rose Baby Diaper Brand to Be Available in U.S.
    SWM, Neenah Complete Merger of Equals
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Enovis Buys Insight Medical Systems, a Surgical Guidance Firm
    No Revisions, Few Complications for Exactech's Total Ankle System
    SpineX Begins SCONE Clinical Trial
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Veridos Acquires Valid’s US Identity Solutions Business
    First Solar Completes Sale of Japan Project Development Platform to PAG Real Assets
    NREL Scientists Explore How to Make PV Even Greener

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login