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    Breaking News

    New Report Studies Global Wet Wipes Market

    Report identifies three emerging trends

    Related CONTENT
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    10.04.17
    Technavio’s latest report on the global wet tissue and wipe market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

    The top three emerging trends driving the global wet tissue and wipe market according to Technavio consumer and retail research analysts are:
    • Growing online retailing of wet tissues and wipes
    • High demand for small packs and multifunctional wet tissues and wipes
    • Increased demand for specialty wipes

    The competition in the global wet tissue and wipe market is extremely high. Hence, to increase their product visibility and revenue, companies have taken to marketing their products online through their own web portals and third-party sellers. For example, Procter & Gamble distribute its products through its own web portal.

    “Omnichannel retailing is also a growing trend among companies across different industries. For example, the manufacturers of wet tissues and wipes also distribute their products through different physical stores such as pharmacy stores, department stores, supermarkets, hypermarkets, and convenience stores. Therefore, online retailing, of which the Internet forms the backbone, is expected to proliferate in the next five years,” says Tamal Saha, a lead analyst at Technavio for research on toys and baby products.

    Portability and convenience are the two main factors that customers consider before purchasing wet tissues and wipes. Therefore, the demand for baby wipes and other personal care wipes that are available in travel packs is rapidly increasing. These packs are very useful, portable, and available at low costs.

    “Some developed markets that experience high demand and penetration of travel packs of facial wipes include the U.S., the U.K., Japan, and Germany. The use of travel packs of wet baby wipes makes maintaining baby hygiene convenient for the parents. Hence, manufacturers of wet tissues are emphasizing on introducing high volumes of travel packs,” adds Saha.

    Specialty wipes are wipes that can be used by humans and pets such as dogs and cats. These can also be used to clean cars and used at houses to clean hard surfaces, floors, and other cleaning purposes. Companies such as Petkin, Wetnaps, and other regional manufacturers of wet wipes offer wet wipes for pets.

    Vendors are also introducing industrial wet wipes that can be utilized for multiple purposes. For instance, Kimberly-Clark offers wet wipes for professional use under its brand Wypall. These wipes that can be used to clean and protect hands, tools, machinery, and can also be used to maintain hygiene at the workplace. Another instance of specialty wet wipes is mosquito repellent wet tissues and wipes that are used to prevent mosquito bites and diseases such as malaria, dengue, and other infections. Vendors such as Pigeon offer products such as anti-mosquito wet tissues for babies.
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    Related Breaking News

    • Eastern Europe/Russia | Spunlace | Wipes

      Minet Adds Spunlace Line in Romania

      Andritz line will serve numerous wipes, hygiene markets
      01.22.21

    • Filtration | Market Data

      Freedonia Tracks Filtration Market

      Nonwovens demand for filtration applications is expected to climb 2.7% annually
      01.14.21

    • Wipes

      Rockline Awarded for Workplace Safety

      Springdale, AR, site achieves 13 million safe work hours without a lost time accident
      01.14.21


    • Wipes

      Cintas Launches Surface Disinfecting and Hand Sanitizing Wipes

      Wipes are suitable for use in educational, retail, fitness and foodservice facilities
      01.05.21

    • Filtration | Wipes

      Iris Ohyama to Expand Mask, Wipes Production

      Japanese company to serve shortages felt in medical markets
      12.29.20

    • Wipes

      Zep Expands Supply of Disinfectant Wipes

      Increases availability of wipes to consumers and businesses
      12.23.20


    • Wipes

      Glatfelter Nonwoven Substrate Earns Fine to Flush Certificate

      Product used for dispersible wipes was independently tested at the Water Research Center Limited
      12.18.20

    • Facilities/Capacity | North America | Spunlace | Wipes
      Jacob Holm to Expand Spunlace Capacity in Candler

      Jacob Holm to Expand Spunlace Capacity in Candler

      Line targeting sustainable products expected to launch by December 2021
      12.16.20

    • Wipes
      Hospeco Launches WetWorks Pre-Saturated Cleaning Wipes

      Hospeco Launches WetWorks Pre-Saturated Cleaning Wipes

      Surface cleaning wipes contain a hospital-grade quaternary formula
      12.15.20


    • Associations | Education | Wipes

      Responsible Flushing Alliance Forms

      Non-profit organization focused on public education to promote smart flushing habits
      12.10.20

    • Market Data | Medical

      Freedonia Study Tracks Medical Nonwovens

      Covid-19 boosts healthcare and wipes nonwovens, hurts those used for durable goods
      12.10.20

    • Green/Sustainability | Wipes

      Huggies Pure Biodegradable Wipes Launch in U.K.

      Wipes biodegrade after 15 days in simulated landfill conditions
      12.08.20


    • Facilities/Capacity | North America | Wipes
      Nice-Pak to Construct New Facility in Mooresville, IN

      Nice-Pak to Construct New Facility in Mooresville, IN

      $165 million investment will house manufacturing and a distribution center at a single location
      12.02.20

    • Market Data | North America

      INDA Releases North American Nonwovens Industry Outlook Report

      Provides analysis across end use markets through 2024
      12.02.20

    • Market Data | Spunlace | Wetlaid | Wipes
      Smithers Report Tracks Market Boom for Nonwoven Wipes

      Smithers Report Tracks Market Boom for Nonwoven Wipes

      Total market value will reach $20.63 billion in 2021
      12.01.20

    Trending
    • Essity Launches Reusable Underwear Product
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    • Techtextil, Texprocess Postponed To 2022
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    Breaking News
    • Freudenberg to Establish Apparel Interlining Competence Centers
    • Minet Adds Spunlace Line in Romania
    • Lemu Group Engineers Mask-Making Machine
    • Armbrust American Adds Meltblown Manufacturing
    • P&G Reports 8% Sales Increase
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Biosphere Corporation: Expands into Baby Diaper Production in Ukraine
    • Trends in Diapers: Sustainability, Natural Ingredients or Other Features?
    • Baby Diapers A Changing Market
    • Ultrasonics for Nonwovens
    • Hygiene Machinery Review
    • The Private Label Market
    • View More >



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