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    Features

    Feminine Hygiene Manufacturers Shift Focus

    Growing concerns over the environment and women’s health have led to new product formats

    Feminine Hygiene Manufacturers Shift Focus
    Studies show that 40% of women are considering alternative fem hy products like the menstrual cup
    Feminine Hygiene Manufacturers Shift Focus
    Many national brands, like o.b., are now offering organic or cotton-based feminine hygiene products.
    Feminine Hygiene Manufacturers Shift Focus
    Creators of the Tampliner, a hybrid product featuring the benefits of a tampon and a pantyliner, are now offering a full range of sanitary products.
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    • Callaly Named One of UK's Leading DTC Companies
    Karen McIntyre, Editor11.08.19
    According to industry statistics, the average woman generates 130-200 kilograms of waste each year on feminine hygiene products alone. When compounded over 40 years of menstruation, that figure can reach nearly 10,000 kg of garbage in a lifetime. As female populations rise worldwide and the penetration of feminine hygiene product usage increases in developing regions, the amount of feminine hygiene waste entering landfills is substantial.

    Add to this pending legislation in the European Union and the U.S. limiting the amount of single-use (SUP) products that can enter landfills and it is becoming clear to all the stakeholders involved that alternatives are necessary and this has led to the development of a number of alternative products that are giving women more choices every month.

    “The number of new companies and new products is kind of mind boggling,” says Pricie Hannah, principal of absorbent products consultancy Price Hannah Inc. “I think that it helps that these companies can get attention through the internet. You don’t have to come up with a huge promotional budget to get noticed

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