The report shows that DTC customers such as Callaly have distinctive traits and values that set them apart from the average U.K. consumer.
“DTC businesses are agile in response to consumer feedback and utilise analytics to forge authentic relationships with customers. While brand growth is a key goal, protecting these unique characteristics is also a priority. Working with partners that are open to a test and learn approach, support data-driven marketing and help to amplify our customer-centric ethos is crucial,” says Kate Huang, Chief Marketing Officer at Callaly.
Invented by Alex Hooi, a veteran gynecologist, The Callaly Tampliner addresses a need in feminine hygiene products. It is available on a monthly subscription that can be personalized to suit each individual’s cycle. The brand has its sights set on further product innovation in the future, with a focus on the research and development of new products. One such product secured Callaly’s fourth patent family grant in 2019.