Tara Olivo, Associate Editor04.05.19
Demand for natural and organic products continues to grow—in skincare, household products, food—and the wipes market is no exception. Natural can mean different things to different people. On one hand, some believe fewer ingredients to be more natural, while others may consider products derived from plant-based materials to meet their “natural” criteria.
Phil Mango, nonwovens author and associate consultant at Smithers Pira, defines a “natural” wipe as one composed of all “natural” fibers and lotion ingredients. For fibers, it would be those derived from nature—cotton, or cellulosic fibers like rayon, lyocell, flax, etc., while polyester, polypropylene, and polyethylene are not. For lotions, ingredients like aloe, lanolin, citric acid would be considered natural.
“Natural wipes are definitely a growing market,” Mango says. “The raw materials used in natural wipes are usually renewable, less damaging to the environment in processing and sometimes are even lower cost. They are biodegradable and compostable. Based on plants, they absorb carbon dioxide and release oxygen. Growing more
Phil Mango, nonwovens author and associate consultant at Smithers Pira, defines a “natural” wipe as one composed of all “natural” fibers and lotion ingredients. For fibers, it would be those derived from nature—cotton, or cellulosic fibers like rayon, lyocell, flax, etc., while polyester, polypropylene, and polyethylene are not. For lotions, ingredients like aloe, lanolin, citric acid would be considered natural.
“Natural wipes are definitely a growing market,” Mango says. “The raw materials used in natural wipes are usually renewable, less damaging to the environment in processing and sometimes are even lower cost. They are biodegradable and compostable. Based on plants, they absorb carbon dioxide and release oxygen. Growing more
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