Susan Stansbury, Contributing Consultant09.12.18
Winning products combine style and substance. The stylish elements which “turn heads” often happen during those initial moments when consumers behold a promotion, see trending commentary online, or come across a product in a retail setting. Solid weight favors those initial reactions versus a longer review of product packaging and every feature.
Various studies have shown that packaging is the most important factor in buying decisions. “Color, packaging material, design and innovation are most important factors when consumers make any buying decision,” according to a study cited in the Journal of Marketing and Consumer Research.
Visual Impact Leads
Certain generations and population groups in the U.S. are more likely than older “boomers” to buy based on visual and promotional perceptions. For example, millennials’ technical, digital literacy and preferences impact their choices. They “do not live to work,” and place value on relaxation. Millennials and “Coming of Agers” are increasingly dominating the marketplace. The current wipes world
Various studies have shown that packaging is the most important factor in buying decisions. “Color, packaging material, design and innovation are most important factors when consumers make any buying decision,” according to a study cited in the Journal of Marketing and Consumer Research.
Visual Impact Leads
Certain generations and population groups in the U.S. are more likely than older “boomers” to buy based on visual and promotional perceptions. For example, millennials’ technical, digital literacy and preferences impact their choices. They “do not live to work,” and place value on relaxation. Millennials and “Coming of Agers” are increasingly dominating the marketplace. The current wipes world
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